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All Journal Lateralisasi Priviet Social Sciences Journal
R. Muhammad Ihsan
Universitas Jendral Soedirman
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Exploring digital promotion as a tool for community empowerment: A participatory analysis of website utilization in Sumber Urip tourism village R. Muhammad Ihsan; Elyusra Elyusra
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.442

Abstract

This study explores digital promotion as a tool for community empowerment through the use of the website desasumberurip.com in Sumber Urip Tourism Villages. As digital transformation has become increasingly crucial for rural tourism development, village management has adopted a website to enhance promotion and support local economic activities. Employing a descriptive qualitative approach, the study involved in-depth interviews, focus group discussions, observations, and content analysis of the website. Participants included key village stakeholders such as management, tourism unit leaders, and digital administrators. The findings reveal that the website serves as an initial step in digitalizing tourism promotion, offering accessible information about tourism attractions, cultural events, and local products. However, its current structure remains static, which limits its interactivity and timely updates. The identified challenges include limited digital literacy among the broader community, inadequate technological infrastructure, and the absence of integrated e-commerce features for local MSMEs. Despite these limitations, the website has begun to engage young community members in content management, indicating emerging opportunities for digital community empowerment. The study concludes that while the website represents significant progress in promoting Sumber Urip Tourism Villages, further development is required. Future efforts should focus on transitioning to a dynamic web platform, enhancing storytelling-based content, and increasing community participation to maximize the impact of digital promotions. Ultimately, optimizing the website holds potential not only for boosting tourism visibility, but also for empowering local communities and strengthening the village’s digital identity.
STRATEGI BAHASA PERSUASIF DALAM WACANA PROMOSI PARIWISATA DIGITAL: KAJIAN STILISTIKA DAN PRAGMATIK PADA INSTAGRAM DESA WISATA SUMBER URIP R. Muhammad Ihsan; Elyusra
Lateralisasi Vol. 13 No. 1 (2025): LATERALISASI
Publisher : Fakultas Keguruan dan Pendidikan Universitas Muhammmadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/lateralisasi.v13i1.8525

Abstract

Perkembangan teknologi digital telah membawa perubahan mendasar dalam cara promosi pariwisata dilakukan, khususnya melalui platform media sosial seperti Instagram. Penelitian ini bertujuan mendeskripsikan strategi bahasa persuasif dalam wacana promosi pariwisata digital yang digunakan oleh akun Instagram @sumber.urip__, dengan pendekatan stilistika dan pragmatik. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik analisis wacana multimodal yang mencakup teks, visual, serta interaksi pengguna. Teori yang digunakan meliputi teori tindak tutur (Austin & Searle), teori retorika (Leech), serta prinsip persuasi Cialdini. Hasil penelitian menunjukkan bahwa caption Instagram menggunakan diksi emotif, gaya naratif, serta ujaran direktif dan ekspresif secara dominan, yang mampu membangun kedekatan emosional dan mengarahkan tindakan audiens. Selain itu, strategi liking, social proof, dan scarcity dari Cialdini digunakan secara konsisten untuk mendorong respons audiens. Visual unggahan yang dipadukan dengan narasi caption turut memperkuat efektivitas pesan promosi. Analisis statistik menunjukkan peningkatan signifikan pada interaksi pengguna (likes dan komentar) sejak tahun 2023. Temuan ini memperlihatkan bahwa keberhasilan promosi pariwisata digital tidak hanya ditentukan oleh kekuatan visual, tetapi juga oleh kemampuan mengonstruksi bahasa yang persuasif dan sesuai dengan karakteristik target audiens
Speaking in ink: Verbal and nonverbal communication as identity construction in an Indonesian tattoo subculture community R. Muhammad Ihsan; Irna Hardiyanti; Elyusra Elyusra
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2030

Abstract

Communication within special interest communities operates through layered systems of meaning that extend well beyond the simple exchange of information. This study examines the verbal and nonverbal communication patterns of the Purwokerto Tattoo Club (PTC), a formally organized tattoo subculture community based in Purwokerto, Central Java, Indonesia, active since 2010. Employing a qualitative ethnographic approach, data were collected between January and March 2025 through participatory observation, in-depth interviews, and documentation involving three categories of informants: active tattooists, registered tattoo enthusiasts, and community administrators. Informants were selected through purposive sampling, and data validity was ensured through source and method triangulation. Findings reveal that the PTC community has developed an integrated communicative ecosystem in which verbal and nonverbal dimensions operate synergistically. In the verbal dimension, WhatsApp Group functions as a digital social space sustaining real-time coordination and community solidarity, while a system of technical jargon, comprising the terms performing, gangbang tattoo, and colouring, serves as a linguistic identity marker distinguishing members from the broader social world. In the nonverbal dimension, physical appearance through tattoos and piercings, vocalics, artifacts, haptics, and color symbolism collectively construct the community's collective identity and social cohesion. These findings affirm that subcultural community communication cannot be studied in isolation but requires an integrative analytical framework. This study contributes a new perspective on special interest community communication in the Southeast Asian context, where such research remains largely underrepresented in the academic literature.
Co-Authors Elyusra Elyusra Elyusra Elyusra Elyusra Irna Hardiyanti