Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Altifani Journal: International Journal of Community Engagement
Maidiana Astuti Handayani
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palembang, Sumatera Selatan, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengabdian Kepada Masyarakat Pendampingan Dan Transformasi Umkm Zhofi Melalui Pendekatan Terpadu Pengembangan Usaha: Community Service Assistance and Transformation of Zhofi MSMEs Through an Integrated Business Development Approach betri betri sirajuddin; Maidiana Astuti Handayani; Ida Zuraidah; M. Amien Dwi Putra
Altifani Journal: International Journal of Community Engagement Vol. 5 No. 3 (2025): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v5i3.1413

Abstract

MSMEs in Indonesia play a strategic role in supporting economic growth and job creation, but they still face various structural challenges. This prevents many MSMEs from optimally transforming in the digital era. This programme aims to provide assistance and encourage the transformation of the Zhofi handmade bag MSME through an integrated business development approach, including production, marketing, capitalisation, technology enhancement, and financial management. The programme was conducted from September to December at the Zhofi MSME in Talang Kelapa, Alang-alang Lebar District, Palembang City. Challenges faced included production management, digital marketing, financial record keeping, and access to capital. Activities included needs identification, field observation, training, implementation, and evaluation. This programme successfully increased production efficiency, strengthened digital marketing strategies, improved financial records, and increased MSME readiness to utilise technology and access financing. Results show that the integrated approach significantly improved MSME performance and served as a business development model for other MSMEs facing similar challenges. This transformation reflects the importance of sustainable mentoring in increasing MSME competitiveness in the digital era.
Co-Authors betri betri sirajuddin Ida Zuraidah M. Amien Dwi Putra