Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Techne: Journal of Engineering, Technology and Industrial Applications Oikonomia Review: Journal of Economics, Management, and Accounting
Maria Lourdes Santos Maria Lourdes Santos
Technological University of the Philippines
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Topography-Aware Geospatial Digital Marketing: A Systematic Literature Synthesis of Local SEO, Spatial Targeting, and Accessibility-Driven Consumer Intent Maria Lourdes Santos Maria Lourdes Santos; Jose Miguel Dela Cruz Jose Miguel Dela Cruz; Angela Mae Villanueva Angela Mae Villanueva
Techne: Journal of Engineering, Technology and Industrial Applications Vol. 1 No. 2 (2025): Techne: Journal of Engineering, Technology and Industrial Applications
Publisher : Kalam Practica Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article presents a systematic literature synthesis (SL) that consolidates research across digital marketing, information systems, spatial analytics, and urban studies to build an engineering-oriented understanding of how topography and geospatial constraints influence local SEO performance, location-based advertising effectiveness, and omnichannel conversion outcomes. Using a transparent SL protocol, the review organizes findings into thematic clusters: (1) geospatial signals in local search and discovery, (2) geo-targeting and geo-fencing for paid media, (3) accessibility-based segmentation and service areas, (4) place-based content strategy and location credibility, (5) measurement, attribution, and privacy constraints, and (6) operational models and decision support for topography-aware marketing. The synthesis identifies a persistent gap: limited integration of topographic friction and network travel-time into mainstream digital marketing workflows, despite strong evidence that accessibility mediates consumer intent and moderates campaign outcomes. The article proposes a conceptual framework, offers copy-ready tables for SL reporting and practice translation, and provides figure prompts for scientific visualizations suitable for Techne submissions. The resulting contribution is an applied roadmap for designing digital marketing as a location-intent system grounded in physical accessibility rather than simplistic distance, with implications for local SEO governance, media efficiency, conversion reliability, and equitable service delivery.
Digital Financial Literacy, Fraud Awareness, and Safe Mobile Payment Behavior among Filipino Consumers: The Mediating Role of Perceived Control Randy A. Cruz Randy A. Cruz; Maria Lourdes Santos Maria Lourdes Santos; Nur Aina Hamzah Nur Aina Hamzah
Oikonomia Review: A Journal of Applied Management, Accounting, and Business Strategy Vol. 1 Núm. 2 (2025): Oikonomia Review: Journal of Economics, Management, and Accounting
Publisher : Kalam Practica Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital payments have become ubiquitous in Southeast Asia, yet the expansion of cashless ecosystems has been accompanied by rising fraud attempts, phishing, and social engineering schemes that disproportionately affect consumers with limited digital financial competence. This study examines how digital financial literacy influences safe mobile payment behavior among Filipino consumers, focusing on fraud awareness and perceived control as key psychological mechanisms. Drawing on protection motivation theory, self-efficacy perspectives, and perceived risk logic, the model conceptualizes literacy as a capability that improves threat appraisal, strengthens coping appraisal, and increases the likelihood that consumers adopt safe practices such as verification, device hygiene, and transaction monitoring. Survey data were collected from 644 active mobile payment users across Luzon, Visayas, and Mindanao. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test direct effects and serial mediation. Results indicate that literacy strengthens fraud awareness and perceived control; awareness increases perceived control by clarifying threats and actionable responses; perceived control strongly predicts safe payment behavior. The findings suggest that anti-fraud outcomes depend not only on awareness campaigns but also on building consumer confidence to execute protective routines. Policy implications emphasize integrating literacy modules into wallet onboarding and community-based education tailored to local fraud narratives.
Co-Authors Angela Mae Villanueva Angela Mae Villanueva Jose Miguel Dela Cruz Jose Miguel Dela Cruz Nur Aina Hamzah Nur Aina Hamzah Randy A. Cruz Randy A. Cruz