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All Journal Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Naba Fahlan Yakub
Sekolah Tinggi Ilmu Administrasi Banten
Economics, Econometrics & Finance

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Strategic Leadership Management Analysis for Sustainable Corporate Development: Analisis Manajemen Kepemimpinan Strategik untuk Perkembangan Perusahaan yang Berkelanjutan Naba Fahlan Yakub
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2024): August
Publisher : PT Syamilah Literasi Islami

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Abstract

In every organization, whether an institution or a company, there must be at least someone who is a leader in the organization's activities. In leadership, he has the task of determining a strategic policy taken that can affect the sustainability of an organization. In leadership, he has the task of determining a strategic policy taken that can affect the sustainability of an organization. A company can move forward or vice versa depending on how a policy from the leader can impact the company. The right strategic leadership will be indispensable to sustainably develop a company. This strategic policy is related to various things that are further expected to make the company develop more sustainably. This study will discuss how a strategic leadership can develop a company sustainably by paying attention to three factors: human resource management, company management, and leadership itself. Human resources are people in an organization or company starting with all levels in it, then company management which means all forms of management and standardization of work in a company, and in leadership blessed with a leadership style and the application of a clear structure in a company.
Analysis Analysis of the Utilization of Digital Marketing as a Business Strategy in Cafes and Restaurantsof the Utilization of Digital Marketing as a Business Strategy in Cafes and Restaurants: Analisis Pemanfaatan Pemasaran Digital Sebagai Strategi Bisnis dalam Café dan Restoran Rini Yulia Handayani; Naba Fahlan Yakub; Muhammad Rizal; Shofira Mufidah
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2024): August
Publisher : PT Syamilah Literasi Islami

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Abstract

Nowadays, the marketing process has undergone many changes, especially in using information technology to implement digital marketing. The benefits of digital marketing are considered more efficient in terms of cost and wider in terms of reach with a variety of settings that can adjust the target market of the type of business they have. Café is a type of business specializing in providing customers with food and beverages. The café business can be categorized as part of the food and beverage service industry. Typically, cafes operate with a business model that focuses on serving coffee, tea, snacks, and sometimes heavier dishes, in a cozy and relaxed atmosphere. Meanwhile, a restaurant is a place of business that provides food and beverages to customers to enjoy at the location. Restaurants often offer a wide variety of dishes, from simple menus to gourmet dishes, and can have a variety of themes or concepts. Cafes and restaurants have some similarities although there are differences in concept and service. The main similarity between the two is that they are places to provide food and drink. Both cafes and restaurants need to do marketing and branding to attract customers and build their reputation in the market. This can include marketing related to price, image or appearance, and the type of food served using conventional marketing as well as digital marketing. With the continuous development of information technology and the increasing use of social media, a digital marketing strategy is considered necessary to be implemented by a café or restaurant with three stages of the process, namely reviewing the situation, setting goals and objectives, and formulating strategies.
Co-Authors Muhammad Rizal Rini Yulia Handayani Shofira Mufidah