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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Muhammad Arsyad
Universitas Perjuangan Tasikmalaya
Economics, Econometrics & Finance Other

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The Effect Of Service Quality And Product Quality On Customer Satisfaction Baraya Collection Muhammad Arsyad; H. Ari Arisman; Barin Barlian
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 4 (2023): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i4.1461

Abstract

This study aims to determine the effect simultaneously and partially between Service Quality and Product Quality on Baraya Collection Customer Satisfaction. The research method used has a survey method with a quantitative approach. The sampling technique used the saturated sample method with a total sample of 100 people. Data collection techniques using online and offline questionnaires. The data used has primary data. The analytical tool used in this study is multiple regression using SPSS version 26. The results of the study show that simultaneously service quality and product quality have a significant effect on customer satisfaction. Partially, service quality has a significant effect on consumer satisfaction. Partially product quality has a significant effect on customer satisfaction.
Co-Authors Barin Barlian H. Ari Arisman