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All Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Yohanes Wibowo
Universitas Muhammadiyah Jember
Economics, Econometrics & Finance Other

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Pengaruh Pengalaman Usaha, Motivasi Berwirausaha dan Keterampilan Berwirausaha Terhadap Keberhasilan Usaha Kuliner di Kecamatan Genteng, Banyuwangi Adelia Karisma; Haris Hermawan; Yohanes Wibowo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2752

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana keberhasilan usaha kuliner di Kecamatan Genteng dipengaruhi oleh motivasi berwirausaha, keterampilan berwirausaha, dan pengalaman usaha. Metode kuantitatif yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Dengan jumlah sampel sebanyak 353, populasi penelitian ini adalah para pelaku usaha kuliner di Kecamatan Genteng. Sampel dipilih berdasarkan kriteria atau pertimbangan tertentu dan diperoleh dengan menggunakan Teknik Purposive Sampling. Responden yang merupakan pelaku usaha kuliner di Kecamatan Genteng diberikan kuesioner offline untuk diisi guna mengumpulkan data. Hasil penelitian ini menyatakan bahwa variabel Pengalaman Usaha, Motivasi Berwirausaha dan Keterampilan Berwirausaha berpengaruh signifikan terhadap Keberhasilan Usaha Kuliner di Kecamatan Genteng. Dengan meningkatkan pengalaman usaha, motivasi, dan keterampilan, pelaku usaha akan lebih siap menghadapi tantangan, membuat keputusan yang tepat, dan menjalankan bisnis secara efektif. Pengalaman memberikan wawasan, motivasi menjadi dorongan untuk terus maju, dan keterampilan mendukung operasional usaha. Ketiganya secara sinergis berkontribusi terhadap peningkatan keberhasilan usaha.
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan dan Kemampuan Pemasaran terhadap Kinerja Bisnis UMKM di Kecamatan Balung Siwi Kartikasari; Haris Hermawan; Yohanes Wibowo
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 2 (2024): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5192

Abstract

MSMEs are one of the main pillars of the Indonesian economy, including in Balung District, Jember Regency, which in recent years has shown growth in the number of business units and the level of digital technology adoption. However, the increase in business quantity and the digitalization process has not been fully accompanied by optimal improvements in business performance. Most MSMEs in Balung still face various obstacles, particularly in understanding market dynamics, demonstrating an adaptive entrepreneurial attitude, and managing their businesses with effective strategies. This study aims to analyze the influence of market orientation, entrepreneurial orientation, and marketing capabilities on MSME business performance in Balung District. The study used a quantitative approach with a survey method. The study population was all 7,304 MSMEs in Balung District, while the research sample was determined at 100 respondents through a purposive sampling technique. Data were collected using a questionnaire and analyzed using multiple linear regression. The results showed that market orientation and entrepreneurial orientation have a positive and significant effect on MSME business performance. Meanwhile, marketing capabilities, although positive, were not statistically significant. These findings indicate that the ability to understand consumer needs, be innovative, proactive, and take risks are more crucial factors in improving business performance than purely technical marketing skills. The implication of this research is the need for strategies to strengthen market orientation and entrepreneurship through comprehensive coaching, training, and facilitating access to market information, product innovation, and business management. This research is also expected to serve as a reference in policy formulation and further research on MSME performance in the local context.
Co-Authors Adelia Karisma Haris Hermawan Siwi Kartikasari