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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Chika Vinolia
Universitas Islam Negeri Raden Fatah
Economics, Econometrics & Finance Other

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Peran Strategi Pemasaran dalam Optimalisasi Profitabilitas UMKM Makanan dan Minuman di Kota Palembang Chika Vinolia; Ni Saputri; Rika Lidyah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3357

Abstract

This study aims to analyze the role of marketing strategies in increasing the profitability of food and beverage MSMEs in Palembang City. The approach used is a descriptive qualitative method through in-depth interviews with MSME owners. The results show that digital promotion through social media and marketplaces is the most dominant strategy in driving increased sales, especially among productive-age consumers. Distribution strategies through collaboration with online motorcycle taxi platforms and local retail partners can expand market reach without large operational costs, while product innovation helps maintain competitiveness amidst increasing competition. Overall, the findings of this study confirm that the implementation of appropriate, consistent, and adaptive marketing strategies plays a significant role in optimizing profitability and strengthening the sustainability of food and beverage MSME businesses in Palembang City.
Pengaruh Penerapan Etika Bisnis Islam Terhadap Kepercayaan Konsumen PT Rama Trimitra Development Riski Asmayanti; Wela Romadhona; Chika Vinolia; Riska Alvarido; Muhammad Fathasyah; RR Antasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3768

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Etika Bisnis Islam terhadap Kepercayaan Konsumen pada PT Rama Trimitra Development. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan pengumpulan data melalui kuesioner skala Likert yang dibagikan kepada 100 responden konsumen perusahaan. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh item pernyataan dinyatakan valid dan reliabel, sedangkan uji Kolmogorov-Smirnov menunjukkan bahwa data berdistribusi normal. Hasil analisis regresi linier sederhana menunjukkan bahwa Etika Bisnis Islam berpengaruh positif dan signifikan terhadap Kepercayaan Konsumen, dengan nilai t sebesar 6,509 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,302 mengindikasikan bahwa penerapan Etika Bisnis Islam berkontribusi sebesar 30,2% terhadap Kepercayaan Konsumen, sedangkan 69,8% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa nilai-nilai kejujuran (ṣidq), keadilan (‘adl), dan amanah berperan penting dalam membangun kepercayaan konsumen. Secara praktis, perusahaan perlu menginternalisasi nilai-nilai etika Islam dalam komunikasi, pelayanan, dan pengambilan keputusan agar dapat mempertahankan kepercayaan konsumen secara berkelanjutan.
Lembaga Keuangan Syariah sebagai Penggerak Investasi Emas Berkelanjutan: Perspektif Ekonomi Syariah Chika Vinolia; Riska Alvarido; Titin Hartini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3769

Abstract

Islamic Financial Institutions (LKS) as drivers of sustainable gold investment from the perspective of Islamic economics. Sharia-compliant gold investment serves as an alternative financial instrument that is stable, asset-backed, and aligned with Islamic principles, thereby holding strong potential to support economic sustainability within society. This research employs a descriptive qualitative approach. The qualitative method is chosen because it allows for a holistic exploration of phenomena through in-depth interpretation of practices, mechanisms, and policies implemented by Islamic financial institutions in providing gold investment products. The findings indicate that LKS play an important role in enhancing financial inclusion, offering hedging instruments against inflation, and strengthening economic stability through products such as sharia gold savings, sharia gold pawning, and gold financing. The implementation of Islamic economic principles is reflected in the use of sharia-compliant contracts, price transparency, prohibition of speculation, and ensuring lawful ownership of assets. However, the development of sustainable gold investment still faces challenges such as low public financial literacy, global gold price fluctuations, limited digital infrastructure, and public perceptions regarding the complexity of sharia products. This study emphasizes that optimizing the role of LKS through innovation, education, and regulatory strengthening is crucial to promoting gold investment that is more inclusive, secure, and sustainable in accordance with Islamic economic values.
Co-Authors Muhammad Fathasyah Ni Saputri Rika Lidyah Riska Alvarido Riski Asmayanti RR Antasari Titin Hartini Wela Romadhona