Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Desmon
Universitas Mitra Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Sustainability-Oriented Marketing dan Implikasinya pada Pemasaran Produk Ramah Lingkungan: Sebuah Literature Review Destha Haddy Permana; Derri Kusuma; Yafi Sabila Rosyad; Desmon
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3730

Abstract

Climate change, environmental degradation, and the growing global awareness of sustainability have positioned sustainability-oriented marketing as a crucial element of contemporary business strategy. This article aims to systematically synthesize and analyze the academic literature on eco-friendly product marketing strategies by identifying key concepts, theoretical foundations, empirical findings, and existing research gaps. A systematic literature review (SLR) was conducted following PRISMA guidelines, analyzing 31 peer-reviewed articles published between 2015 and 2025 and retrieved from Scopus and Google Scholar databases. The findings reveal that existing studies predominantly focus on purchase intention rather than actual consumer behavior, lack longitudinal research designs, and provide limited integration of digital technologies, artificial intelligence, ethics, and greenwashing within a unified analytical framework. Furthermore, empirical evidence from SMEs and developing countries remains scarce. This study contributes to the marketing literature by offering a comprehensive thematic mapping of sustainability-oriented marketing research and proposing future research directions that emphasize integrative models, contextual relevance, and behavioral outcomes to advance sustainable consumption and business practices.
Analysis of the Impact of Leadership Style, Compensation, and Work Stress on Employee Turnover Intention Ledyana Ayu Pratiwi; Hasbullah; Desmon; Maria Septijantini Alie; Megasari
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 5 (2026): October
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i5.667

Abstract

This study aimed to analyze the effects of leadership style, compensation, and work stress on employee turnover intention at PT Woori Finance Indonesia Tbk, Sumatra 2 Area. A quantitative survey method was applied to 71 employees using saturated sampling, with data analyzed through multiple linear regression using SPSS 27. Leadership style (t=-5.088, p=0.001) and compensation (t=-4.823, p=0.001) had negative and significant effects on turnover intention, while work stress had a positive and significant effect (t=10.724, p=0.001). Simultaneously, the three variables significantly influenced turnover intention (F=66.276, p=0.001). Improving leadership quality, providing fair compensation, and managing work stress are important strategies for reducing employee turnover intention. The findings indicate that organizations need to develop effective leadership practices, establish competitive reward systems, and create supportive work environments to maintain employee commitment and retention. These efforts are essential for improving organizational stability and long-term performance in the financial services sector. This study is limited to employees of one financial company in the Sumatra 2 Area, which may restrict the generalizability of the findings. This study contributes empirical evidence on the role of leadership style, compensation, and work stress in explaining turnover intention in the financial services sector.
Co-Authors Derri Kusuma Destha Haddy Permana Hasbullah Ledyana Ayu Pratiwi Maria Septijantini Alie Megasari Yafi Sabila Rosyad