Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Education Policy and Development (EPD)
Jofrey R Campos
Bulacan State University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Student Support Services Towards Institutional Change and Development Josephine Diana S Campos; Jofrey R Campos
Education Policy and Development Vol. 1 No. 1 (2023): Education Policy and Development
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/epd.v1i1.1283

Abstract

Assurance of quality and assessment of the current state of services provided by government-funded colleges and universities are constantly dominating the agenda in most countries. Developing countries in the Asia Pacific, such as the Philippines, are concerned with continuously improving their academic standards while pursuing greater access and opportunity. Quality arrangements are now being sought to balance quantity, quality, and public accountability as it moves toward mass higher education with a greater diversity of students and modes combined with tightened or limited resources. As a result, SUCs (State Universities and Colleges) and LUCs (Local Universities and Colleges) are expected to constantly respond to changes in the higher education environment to address their students' diverse learning and support needs. Under such circumstances, this study is relevant. The main objective of this research is to cover the student assistance services offered by SUCs and LUCs, given that higher education institutions are focusing on meeting the standards assigned by recognized accreditation agencies on a standard-by-standard basis. Since HEIs (Higher Education Institutions) place a high value on quality assurance, and institutional and program accreditation leveling for global recognition, this study determined the current state of SSP as perceived by student respondents. This research is limited to a particular degree program (Bachelor of Science in Business Administration) from the following government-funded HEIs: University of Makati (UMak), Nueva Ecija University of Science and Technology (NEUST), Bulacan Agricultural State College (BASC), Eulogio "Amang" Rodriguez Institute of Science and Technology (EARIST), and Bulacan State University (BulSU).
Unveiling the Nexus of Distribution Personalization and Content Decentralization: Exploring Brand Recall among Gen Z in Region III, Philippines Josephine Diana S Campos; Jofrey R Campos
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2252

Abstract

The study emphasized the pivotal role of distribution personalization, mediated by content decentralization, in influencing brand recall among Gen Z consumers, highlighting the importance of advanced data analytics, optimized distribution channels, user-generated content incorporation, and user-centric storytelling for effective brand engagement in the modern market. This research studied the effects of distribution personalization and content decentralization on brand recall among Gen-Z, focusing on causal relationship and the issue of attention competition. It used Partial Least Squares Structural Equation Modeling to analyze 385 responses from Region III, Philippines Gen Z participants. The results indicate that personalized distribution has direct influence on brand recall through an ability to remember brand features amid consumer attention competition. Content decentralization partially mediates this effect, suggesting challenges in maintaining consistent brand identity across diverse platforms. The research underscores the importance of distribution personalization in brand recall, highlighting how content decentralization and variety of content across platforms can dilute brand consistency and hinder Gen Z's brand recall. These suggest centralizing content from a single source to ensure uniformity in branding while also using advanced analytics for targeted personalization. The study recommends optimizing distribution channels and incorporating user-centric storytelling to enhance brand association. Researchers need to continuously analyze consumer trends and feedback to refine distribution personalization strategies and stay responsive to changing market conditions. Content decentralization makes it difficult to reach and engage with the entire audience effectively, as they may be spread out across numerous channels, thus future researchers may look into this aspect.
Evaluating The Impact of Online Product Review Credibility and Online Product Review Quality on Purchase Intention of Online Consumers Josephine Diana S Campos; Jofrey R Campos
Applied Quantitative Analysis Vol. 4 No. 1 (2024): January - June 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2152

Abstract

This study investigated the impacts of online product review credibility and quality on consumer purchase intentions for electronics, skincare, and home and kitchen products. Using Covariance-Based and Partial Least Squares Structural Equation Modeling (CB-SEM and PLS-SEM), it examines the causal links between review credibility, review quality, and consumer purchase intention. Conducted among 555 randomly selected online consumers from Metro Manila, Philippines, the study employed questionnaires with rating scales to gather data. Confirmatory factor analysis was utilized to assess model fit, reliability, and validity, while structural model and path analysis were applied to investigate the links between variables. The findings reveal that the structural model exhibits a moderate fit with the empirical data, demonstrating acceptable reliability and validity levels. Online review credibility was found to have a positive and direct impact on consumer purchase intention. Review quality was identified as a partial mediator in the relationship between review credibility and purchase intention, suggesting that it indirectly influences this dynamic. These implications suggest that e-commerce companies should emphasize the credibility of online product reviews by introducing guidelines to reduce the prevalence of misleading reviews. The accuracy and completeness of reviews, as determinants of review quality, should be prioritized to influence consumer decisions effectively. The study recommends that marketing strategies include incentives for customers to write honest and thorough reviews, thereby enhancing the overall quality of online product reviews. For future research, a qualitative or mixed-method approach is suggested to provide deeper insights, along with longitudinal studies to examine these effects over time.
Co-Authors Josephine Diana S Campos