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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Applied Quantitative Analysis (AQA) International Journal of Marketing and Digital Creative (IJMADIC)
Francis Osei
Central University of Technology Free State
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Does Market Orientation Affect the Performance of SMEs? Francis Osei; Ernest Yiadom Boakye; Owusu Ansah Kwadwo; Alfred Atakora; Beverley Wilson-Wünsch
International Journal of Marketing and Digital Creative Vol. 3 No. 2 (2025): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v3i2.3070

Abstract

This paper investigates the impact of market orientation on the performance of small and medium-sized enterprises (SMEs) in Kumasi, Ghana, emphasizing its relevance for emerging economies. The study addresses a gap in empirical research on this topic, underscoring its significance. Data was collected through a structured questionnaire, resulting in 200 valid responses from top executives and managers, which were subsequently analyzed using Structural Equation Modeling (SEM) to explore the relationships between market orientation and firm performance. The findings reveal a significant negative relationship between competitor orientation and firm performance, while customer orientation and inter-functional orientation show positive and significant correlations with firm performance. These results underscore the critical role of customer and market-oriented dimensions in enhancing SME performance, advocating for a stronger market orientation within SMEs. Additionally, the study suggests that new companies should focus on developing a market-oriented profile and strategically utilizing their resources. It emphasizes the importance of caution for companies seeking to adopt market orientation, considering industry context, timing, and strategies for leveraging internal resources and core competencies to achieve optimal performance.
Shaping Patient Loyalty through Quality Care: Analyzing Patient Satisfaction in Public Hospitals in Ghana Francis Osei; Alfred Owusu; Collins Kankam-Kwarteng; Gertrude Agyemang; Joyce Dankwah Owusu
Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2664

Abstract

Public hospitals in Ghana face challenges such as limited resources and inconsistent care delivery, which impact patient satisfaction and loyalty. In this context, enhancing service quality is crucial for retaining patients and improving healthcare outcomes. This study investigates the role of service quality in shaping patient loyalty and explores patient satisfaction as a mediator in selected public hospitals in Ghana using the SERVQUAL model. A survey was conducted among 200 outpatients from five public health facilities in Kumasi, Ghana, between January and February 25, 2024. A quantitative methodology was applied to evaluate how patients' perceptions of service quality influence their loyalty toward public healthcare providers. In order to analyze the data, SPSS and the smart partial least square (PLS) software version 3.0 were used for structural equation modeling (SEM). The findings revealed that communication, the physical environment, and responsiveness significantly affect patient loyalty, whereas factors such as privacy, safety, and a customer-friendly atmosphere do not. Additionally, this study confirmed that patient satisfaction mediates the relationship between service quality and patient loyalty, underscoring the importance of service quality in enhancing both satisfaction and loyalty in health care. Based on these insights, this study recommends that health care institutions improve their service quality to strengthen public healthcare systems. The significance of this paper extends beyond regression analysis, as it also addresses the delayed effects of service quality on patient loyalty, considering both direct and indirect influences in the regression models.
Co-Authors Alfred Atakora Alfred Owusu Beverley Wilson-Wünsch Collins Kankam-Kwarteng Ernest Yiadom Boakye Gertrude Agyemang Joyce Dankwah Owusu Owusu Ansah Kwadwo