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All Journal GoodWill Journal of Economics, Management, and Accounting
Besar Agung Martono
IPWIJA University
Economics, Econometrics & Finance

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Strategy Analysis to Improve Competitiveness of PT Van Oord Indonesia Jakarta M. Fachrurrozi; Besar Agung Martono
GoodWill Journal of Economics, Management, and Accounting Vol. 4 No. 2 (2024): October 2024
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/pnd1qq55

Abstract

This study aims to analyze the strategic position of PT Van Oord Indonesia in facing challenges and opportunities in the maritime dredging and reclamation industry. The focus of the research is to identify internal strengths and weaknesses, as well as external opportunities and threats that affect the company's competitiveness. This study uses a descriptive approach with qualitative methods through interviews, observations, and document analysis. The IFE, EFE, CPM, IE, SWOT, and QSPM matrices are used to identify strategic positions and determine strategic priorities. The results show that PT Van Oord Indonesia is in Quadrant I of the IE (Growth Strategy) Matrix with a total IFE score of 3.18 and EFE of 3.50. The proposed strategy includes diversification of services based on green technology and development of local workforce. The implementation of this strategy is expected to increase competitiveness and support the company's business sustainability.
Analysis of Sustainable Competitive Advantage Influenced by Organizational Culture and Leadership Behavior through Technological Innovation Putra Pratama; Besar Agung Martono
GoodWill Journal of Economics, Management, and Accounting Vol. 4 No. 2 (2024): October 2024
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/ecqr7x53

Abstract

This study analyzes the influence of organizational culture and leadership behavior on sustainable competitive advantage through technological innovation as an intervening variable in the two-wheeler spare parts and metal stamping manufacturing industry, particularly at PT. NKP in Bogor Regency. Using a quantitative approach, data were collected from 84 middle and top-level leaders through questionnaires and direct observation. The data were analyzed using the Smart Partial Least Squares (PLS) version 3.0 method to test measurement and structural models. The results reveal that leadership behavior and organizational culture significantly affect both technological innovation and sustainable competitive advantage. Furthermore, technological innovation acts as a significant mediating variable strengthening the indirect relationship between organizational culture, leadership behavior, and competitive advantage. The findings demonstrate that visionary and participative leadership fosters an innovative organizational climate that encourages creativity and continuous improvement. Similarly, an adaptive and collaborative organizational culture provides a conducive environment for innovation, thereby enhancing the firm’s ability to sustain competitiveness in a dynamic market. This research confirms that technological innovation is not only a strategic tool but also a key determinant linking human and cultural factors to sustainable organizational success. The study offers theoretical implications for strategic management and practical insights for manufacturing firms aiming to enhance their innovation capabilities and maintain long-term competitiveness.
Co-Authors M. Fachrurrozi Putra Pratama