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All Journal Jurnal Perilaku dan Strategi Bisnis Jurnal Pengabdian Masyarakat (ABDIRA)
Yunita Anggarini
Universitas Muhammadiyah Magelang
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Extended Theory of Planned Behaviour: Pengaruh Norma Subjektif, Media Sosial, dan Customer Experience Terhadap Niat Berkunjung Ulang Herdhi Bayu Prasetyo; Yunita Anggarini; Diesyana Ajeng Pramesti
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4794

Abstract

Revisit intention is a crucial indicator of the success of a tourist destination, as it reflects both visitor satisfaction and positive impressions of their travel experiences. The primary factors influencing tourists’ revisit intention include customer experience and subjective norms, defined as individuals’ perceptions of social support. In addition, social media contributes to shaping subjective norms by facilitating the exchange of experiences and serving as an effective promotional tool, particularly among younger generations. This study aims to analyze the factors influencing tourists’ revisit intention to Mount Tidar in Magelang. A quantitative research design was employed using multiple linear regression analysis. Primary data were collected through a survey method, with respondents consisting of visitors aged over 17 years who had visited Mount Tidar more than once. The findings indicate that revisit intention is significantly influenced by social media and customer experience, whereas subjective norms have no significant effect. Nevertheless, when considered simultaneously, the three variables—subjective norms, social media, and customer experience—demonstrate a positive influence on revisit intention. The weak effect of subjective norms suggests that tourists’ decisions to revisit are less shaped by external influences, such as peers, groups, or family, and are instead more strongly determined by internal factors, particularly customer experience with the destination.
Extended Theory of Planned Behaviour: Pengaruh Norma Subjektif, Media Sosial, dan Customer Experience Terhadap Niat Berkunjung Ulang Herdhi Bayu Prasetyo; Yunita Anggarini; Diesyana Ajeng Pramesti
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4794

Abstract

Revisit intention is a crucial indicator of the success of a tourist destination, as it reflects both visitor satisfaction and positive impressions of their travel experiences. The primary factors influencing tourists’ revisit intention include customer experience and subjective norms, defined as individuals’ perceptions of social support. In addition, social media contributes to shaping subjective norms by facilitating the exchange of experiences and serving as an effective promotional tool, particularly among younger generations. This study aims to analyze the factors influencing tourists’ revisit intention to Mount Tidar in Magelang. A quantitative research design was employed using multiple linear regression analysis. Primary data were collected through a survey method, with respondents consisting of visitors aged over 17 years who had visited Mount Tidar more than once. The findings indicate that revisit intention is significantly influenced by social media and customer experience, whereas subjective norms have no significant effect. Nevertheless, when considered simultaneously, the three variables—subjective norms, social media, and customer experience—demonstrate a positive influence on revisit intention. The weak effect of subjective norms suggests that tourists’ decisions to revisit are less shaped by external influences, such as peers, groups, or family, and are instead more strongly determined by internal factors, particularly customer experience with the destination.
Verifikasi dan Validasi Risiko Stunting sebagai Inisiatif Pencegahan Dini di Desa Mertoyudan Yunita Anggarini; Wisnu Aryasani; Gracella Meylinda Chrishanty Lesilolo; Fauzaan Rafi Putra Abdullah; Fitri Novitasari; Hilda Taskia Hilda Taskia; Ika Irawati; Husain Risadi; Hardi Yansaputra; Hakiki Setyawan; Retnasih Tri Utami
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.953

Abstract

Stunting remains a crucial health challenge in Indonesia, requiring accurate data for effective intervention. The Community Service Program (KKN) in Mertoyudan Village aimed to verify and validate data to obtain accurate information on families at risk of stunting as an early preventative measure. The methods employed included door-to-door surveys, in-depth interviews with caregivers, and data synchronization with village records. The results revealed unrecorded risk factors and inconsistencies in legacy data, while also raising community awareness of the importance of monitoring child nutrition. Conclusion: A collaborative approach between students and the village government is crucial for improving local data quality. These results demonstrate that direct field validation is key to the success of early detection strategies and the accuracy of targeting stunting prevention programs in rural areas.
Co-Authors Diesyana Ajeng Pramesti Fauzaan Rafi Putra Abdullah Fitri Novitasari Gracella Meylinda Chrishanty Lesilolo Hakiki Setyawan Hardi Yansaputra Herdhi Bayu Prasetyo Hilda Taskia Hilda Taskia Husain Risadi Ika Irawati Retnasih Tri Utami Wisnu Aryasani