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This Author published in this journals
All Journal International Journal of Environmental, Sustainability, and Social Science
Made Putri ARIASIH
Ganesha University of Education, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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Destination Image as a Mediator of the Influence of Service Quality on the Decision to Purchase Dolphin Tourism Services Komang Endrawan Sumadi PUTRA; Made Putri ARIASIH
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 6 (2024): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i6.1286

Abstract

This study examines the role of destination image in mediating the impact of service quality on tourists' purchasing decisions for Dolphin tour packages at Lovina Beach, North Bali. Fluctuations in tourist visits from 2019 to 2022 have affected the Dolphin Tour business, with poor service quality discouraging potential customers. This research employs a quantitative approach using purposive sampling, with 150 respondents who purchased Dolphin tour packages. Data collection was conducted through direct questionnaires, and analysis was performed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via Smart PLS 3.0. The results indicate a significant direct and indirect effect of service quality on purchasing decisions through destination image. This suggests that improving service quality enhances the destination image, ultimately increasing tourist interest in purchasing Dolphin tour packages. The findings highlight the need for Dolphin tourism service providers to enhance service quality to attract more visitors and sustain the industry.
Co-Authors Komang Endrawan Sumadi PUTRA