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All Journal International Journal of Environmental, Sustainability, and Social Science
Sari WIYANTI
Pancasakti Tegal University, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Perekonomian Central Artha, Tegal City Mahardina Yunidar RAHMA; Tabrani TABRANI; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1501

Abstract

The purpose of this study was to determine whether there is an effect of service quality (X1) on customer loyalty (Y), the effect of trust (X2) on customer loyalty (Y), the effect of satisfaction (X3) on customer loyalty (Y), and to find out how much service quality (X1), trust (X2), and satisfaction (X3) together on customer loyalty (Y). The method used in this research is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples was 100 respondents who were customers of pt central artha people's economy bank in tegal city. The results showed that the service quality variable (X1) had a positive and significant effect on customer loyalty. The trust variable (X2) has a positive and significant effect on customer loyalty. While the satisfaction variable (X3) has a positive and significant effect on customer loyalty. Simultaneously, it shows that the three independent variables have a significant effect on customer loyalty pt central artha people's economy bank tegal city.
The Effect of Brand Image, Product Quality, and Trust on Sanctuary Purchases Amelia Dwi PRAMUSHINTA; Ahmad HANFAN; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1504

Abstract

This study aims to examine the influence of brand image, product quality, and brand trust on purchasing decisions for olive tree goyor sarongs in Tegal City at CV Fahaltex. This study involved 100 respondents selected using a purposive sampling technique. The method used in this study to test whether the residual data is normally distributed is statistical analysis. The test was carried out using the Kolmogorov-Smirnov or Shapiro-Wilk test, depending on the number of samples available in the study. The data analysis method used was multiple linear regression. The results showed that brand image had a positive and significant effect on purchasing decisions, indicated by a significance value of 0.044 (<0.05). Product quality also had a significant effect on purchasing decisions, with a significance value of 0.007 (<0.05). In addition, brand trust had a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Simultaneously, brand image, product quality, and brand trust jointly influenced purchasing decisions with a significance value of 0.000. These findings suggest that improvements in these three factors can increase consumer interest and purchasing decisions.
Co-Authors Ahmad HANFAN Amelia Dwi PRAMUSHINTA Mahardina Yunidar RAHMA Tabrani TABRANI