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Halilah, Ii
POLITEKNIK NEGERI BANDUNG
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Journal : Jurnal Riset Bisnis dan Investasi

 1 
Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Citra Perusahaan Ramadhita, Sandy; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 1, No 2 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Companies that carry out social responsibility consistently will get broad support from the community to benefit from the various activities performed. CSR will enhance the company's image and for a long period, it will be accumulated into company's reputation. However, in order to enhance the corporate image, CSR requires a good planning. This study aims to determine the effect of CSR Desa Mandiri Energi on the image of PT PLN (Persero) Distribusi Jawa Barat dan Banten. The object of this study is the occupant Boarding Sindangsari, Cijerah, Melong, Cimahi City. This study uses two variables, namely CSR (X) and Image (Y). The method used is the quantitative method. Data collected through questionnaires to 100 respondents. The analysis in this research is conducted through validity test, reliability test, Pearson correlation analysis, coefficient determination test, simple linear regression analysis, and t test using SPSS 22. The benefit of this study is to provide information about CSR programs that have a positive influence on the image of the company and can be used as references to complete further studies. The conclusion from this research is known that CSR has a relationship to the image of 0.718. CSR influenced significantly by 0.516, or by 51.6% against the image of PT PLN (Persero) Distribusi Jawa Barat dan Banten.
Pengaruh Iklim Komunikasi Organisasi Terhadap Motivasi Kerja Karyawan Nashria, Novita; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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The purpose of this paper is to determine organizational communication climate, employee motivation and impact of organizational communication climate to employee motivation in PT Bank Tabungan Negara (Persero) Tbk. Bandung Branch Office. A communication climate is perceptions of communication events, human behavior, the response of employees to other employees, expectations, interpersonal conflicts and opportunities for growth within the organization. Based on the theory, communication within the organization also has four main functions one of them is motivation. This research uses/employs descriptive analysis method, classic assumption test, regression test, correlation and hypothesis test in analyzing the data obtained through the observation, interviews, literature study and questionnaire. From the simple linear regression test results, obtained is the equation Y = 38.322 + 0.722X with the results of R-Square in the amount of 0.282; meaning that organizational communication climate variable can give impact 28.2% on employee motivation.
PENGARUH EFEKTIFITAS PENGELOLAAN MODAL KERJA DAN AKTIVA TETAP TERHADAP NET PROFIT MARGIN Rachmat, Radhi Abdul Halim; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Working capital and fixed assets is an important component in the internal aspects of a company, with an investment in working capital and fixed assets expected the company is able to obtain the maximum level of profitability. This study aims to determine the extent to which influence effectiveness of working capital and the effectiveness of fixed assets to Net Profit Margin. From the test results simultaneously using the F test, it can be concluded that the effectiveness of the management of working capital and fixed assets Net effect on profit margins. From the results of the partial testing using t test, for the dependent variable is the net profit margin then it can be concluded that the effectiveness of the management of working capital is not partial effect on the profit margin ratio and effectiveness of the management of fixed assets partial effect on the profit margin ratio.
Pengaruh Konflik Terhadap Kinerja Karyawan Nurhikmah, Nurhikmah; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 2, No 1 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Conflict can be one of important thing that has an influence on organizational productivity because it can affect to employees performance. If the conflict can not be managed carefully it will impact to decrease performance. But in other ways, if the conflict can be managed carefully it will impact to increase performance.This study was conducted to 101 employees of PT. Astra International, Tbk - Toyota Sales Operation AUTO2000 Setiabudi Bandung. This research based on the phenomenon at PT. Astra International Tbk - Toyota Sales Operation AUTO2000 Setiabudi Bandung that conflict between sales and other sales to the struggle for customers, and employees of the workshop did mistake when making spare parts, and employees performance did not reach last two years. The purpose of this research is to determine how much influence the conflict on employee performance in PT. Astra International Tbk - Toyota Sales Operation AUTO2000 Setiabudi Bandung. In this study, the conflict is the independent variable (X) and employee performance is the dependent variable (Y). This research uses descriptive analysis method, the classical assumption test, regression, correlation, and test hypotheses in analyzing the data obtained through observation, interviews, literature review, and questionnaires. From simple linear regression test results, obtained equation Y = 69.122 + 0,451X with the acquisition of R-Square of 0.172 means that variables can influence conflict of 17.2% on the performance of employees, while the remaining 82.8% influenced by other factors such as education/training, motivation, and others. Correlation test results obtained figures 0.415 and significance of 0.000 which shows the relationship between the variables in the medium category, trending positive and significant.
Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Halilah, Ii; Sari Putri, Ivon Sandya
Jurnal Riset Bisnis dan Investasi Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Pengaruh Job Insecurity Terhadap Turnover Intention Nurfauzan, Muhammad Iqbal; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 3, No 1 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

This study aims to determine how the image of job insecurity, turnover intention, and influence of job insecurity on turnover intention in PT Sandy Globalindo. The method used in this research is a descriptive method, while the data collection techniques are interviewing and distributing questionnaires to 101 respondents who were determined by simple random sampling. Based on the research that has been done, regression equation is Y = 26 543 + 0,398X. The study states that in PT Sandy Globalindo, job insecurity and turnover intention have a positive relationship was at 0.464 and job insecurity influence turnover intention of 21,5%.
Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making Ameliawaty, Rianty; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 3, No 2 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with  49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.
Audit Internal dan Efektivitas Pengendalian Intern Penjualan Halim Rachmat, Radhi Abdul; Sambas Putra, Ivan Gumilar; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Sales activity plays an important role and needs to be controlled because it affects to the revenue. Sales control requires sales analysis that reveal undesirable developments need to be corrected. Internal Auditors who are not directly involved in operational activities can, therefore, assess all activities. Internal Auditors also provides objective information regarding sales data that will be the basis for management decision making. The purpose of this study is to: determine whether the internal audit on sales activities conducted by the company has been done adequately; determine whether the internal control over sales has been implemented effectively; and determine the role of internal audit in supporting the effectiveness of internal control sales. The authors perform hypothesis testing by doing descriptive analysis and statistical analysis. Based on the results, the effectiveness of internal control can be explained by the Internal Audit role of 63.2%. Aktivitas penjualan memegang peranan penting dan perlu dikendalikan karena dari aktivitas inilah akan terbentuk pendapatan. Pengendalian penjualan memerlukan analisis aktivitas penjualan yang mengungkapkan perkembangan yang tidak diinginkan dan harus dikoreksi. Kedudukan Auditor Internal yang tidak terlibat langsung dalam aktivitas operasional memungkinkan mereka menilai semua aktivitas perusahaan. Audit Internal juga memberikan informasi yang objektif menyangkut keakuratan data penjualan yang akan dijadikan dasar pengambilan keputusan manajemen. Tujuan dari penelitian ini adalah untuk mengetahui apakah: pelaksanaan audit internal yang dilakukan perusahaan atas aktifitas penjualan telah terlaksana secara memadai; pengendalian intern atas penjualan telah dilaksanakan secara efektif; dan untuk mengetahui peranan audit internal dalam menunjang efektivitas pengendalian intern penjualan. Pengujian hipotesis dilakukan dengan analisis deskriptif dan analisis statistik. Berdasarkan hasil penelitian dapat diketahui bahwa efektivitas pengendalian internal bisa dijelaskan oleh peran Audit Internal sebesar 63,2%.
Co-Authors Ameliawaty, Rianty Anak Agung Gede Sugianthara Nashria, Novita Nurhikmah Nurhikmah Putri, Ivon Sandya Sari Radhi Abdul Halim Rachmat Ramadhita, Sandy Sambas Putra, Ivan Gumilar