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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Jurnal Riset Bisnis dan Investasi Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Manajemen Bisnis International Journal of Community Service Transformasi Manageria: Journal of Islamic Education Management Journal of Tourism Sustainability Jurnal Difusi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Industrial Research Workshop and National Seminar Jurnal Sains Informatika Terapan (JSIT) Applied Business and Administration Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Applied Business and Administration Journal (ABAJ) JABI: Jurnal Abdimas Bhakti Indonesia
Putri, Ivon Sandya Sari
Politeknik Negeri Bandung
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Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Halilah, Ii; Sari Putri, Ivon Sandya
Jurnal Riset Bisnis dan Investasi Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.331 KB)

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Analisis Intensi Kewirausahaan Sosial Mahasiswa Program Studi Administrasi Bisnis Putri, Ivon Sandya Sari
Jurnal Riset Bisnis dan Investasi Vol 4, No 2 (2018): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.384 KB)

Abstract

Social entrepreneurship is kind of business process that creates product or services which needed by society and/or environment and one of the solution to help the government to solve many kinds of social problems such as health, education, and environmental problems. The purpose of this research is to identify the degree of social entrepreneurship intention of the student in the business administration program. The questionnaire is distributed to 100 respondents. The result shows that the intention of social entrepreneurship from students in the business administration program is high (M= 3.6). The personal characteristics that support the social entrepreneur such as agreeableness, openness, conscientiousness, and extraversion has a higher degree than other personal characteristics. Those characteristics have a positive impact on the social entrepreneurship intention of students in the business administration program.
E-TAILING CONSUMER ADOPTION IN THE INDONESIAN FASHION INDUSTRY: THE ROLE OF TECHNOLOGY ACCEPTANCE MODEL Deisti, Aldi Ramdhani Fahlevi; Sarah, Ira Siti; Putri, Ivon Sandya Sari; Pratiwi, Leni Nur
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.391 KB) | DOI: 10.35697/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers? adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Ii Halilah; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 2 No 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.89

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Analisis Intensi Kewirausahaan Sosial Mahasiswa Program Studi Administrasi Bisnis Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 4 No 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1184

Abstract

Social entrepreneurship is kind of business process that creates product or services which needed by society and/or environment and one of the solution to help the government to solve many kinds of social problems such as health, education, and environmental problems. The purpose of this research is to identify the degree of social entrepreneurship intention of the student in the business administration program. The questionnaire is distributed to 100 respondents. The result shows that the intention of social entrepreneurship from students in the business administration program is high (M= 3.6). The personal characteristics that support the social entrepreneur such as agreeableness, openness, conscientiousness, and extraversion has a higher degree than other personal characteristics. Those characteristics have a positive impact on the social entrepreneurship intention of students in the business administration program.
E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model Aldi Ramdhani Fahlevi Deisti; Ira Siti Sarah; Ivon Sandya Sari Putri; Leni Nur Pratiwi
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 6 No 1 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i1.1877

Abstract

This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.
Analisis Kepercayaan Pengguna E-Money (Studi Pada Masyarakat di Wilayah Bandung Raya) Mudya Shegi Islamia; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.3638

Abstract

The financial payment system has changed along with technological developments. One of them is electronic money or e-money. The benefits of e-money are considered important, especially during the Covid-19 pandemic where it is recommended to reduce physical contact in suppressing the spread of the Covid-19 virus. The level of use of e-money continues to increase, and even so, consumer trust, one of which is data security and e-money finance is still a matter of concern. This study aims to determine the trust of e-money users in the Greater Bandung area. Consumer trust is measured through four dimensions, namely benevolence, ability, integrity, and willingness to depend. The quantitative descriptive method is the research method used in this study by distributing questionnaires to 220 respondents. The results of this study suggest that the trust of e-money users in the Greater Bandung area is high.
Musik Dalam-Toko dan Perilaku Pembeli: Kajian Empiris di Minimarket Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i1.1281

Abstract

This study experimentally tests the effects of in-store background music on the shopping behavior of its customers. Field experiments employ pre-experiment the one group pretest-posttest. The researcher chooses a kind of musics tempo and volume as structural characteristics (2 x 2 factorial experiment).  The analysis technique used is the analysis of variance (ANOVA).  The results of the analysis found that tempo and volume of music did not play a significant role in the amount of money spent, but influence significantly on shopping time and mood change. The research answered urgency for designing the musical environment in the retail stores to influence shopping experience and consumer responses, especially for a small store (minimarket).
Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Tangguh Dwi Pramono; Marceilla Suryana; Chandra Budhi Septiyandi
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2528

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
Co-Authors Abdul Malik Sayuti Aldi Ramdhani Fahlevi Deisti Ayu Puspita Dewi Chandra Budhi Septiyandi Chaniago, Harmon Deisti, Aldi Ramdhani Fahlevi Destany, Zessy Rizkia Dewi, Ersya Ramdhania Dini Rahmawati Farhani, Iklima Fitri Febriyanti Halilah, Ii Halilah, Ii Hardiyanto, Nugroho Husna Putri Pertiwi Ii Halilah Islamia, Mudya Shegi Jasrial Jasrial Kamelia, Khairinisa Kusdibyo, Lusianus Leni Nur Pratiwi Li Halilah Maisya Sabilla Malik Sayuti, Abdul Mamun Sutisna Marceilla Suryana Mardianti, Dewi Siti Maya Setiawardani Mohammad Rizal Gaffar Mudya Shegi Islamia Mufid Salim Muhamad Raihan Zulfikar Mukaram Mukaram Mukaram Mukaram Mukaram Nila Novita Sari Nugroho Hardiyanto Pertiwi, Husna Putri Pratiwi, Leni Nur Raga, Ridha Azka Raharo, Sri Rahmadhani, Hanum Auliya Ridha Azka Raga Rizal Gaffar, Mohammad Sabilla, Maisya Sarah, Ira Siti Septyandi, Chandra Budhi Setiawardani, Maya Sholihati Amalia Sholihati Amalia Siti Samsiyah Purwaningsih Sri Raharso Sri Surjani Tjahjawati Suhaeni, Tintin Tangguh Dwi Pramono Tintin Suhaeni Tintin Suhaeni Tintin Suhaeni Tjahyawati, Sri Surjani Utomo, Rifansyah Adhi Wahyu Rafdinal