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All Journal Studia Ekonomika International Journal of Management, Accounting & Finance
Dessy Marhandrie
Universitas Mpu Tantular Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kewirausahaan Digital sebagai Mekanisme Inovasi Layanan dalam Ekonomi Digital: Sebuah Kajian Literatur Sistematis Dessy Marhandrie
Studia Ekonomika Vol. 24 No. 1 (2026): Januari: Studia Ekonomika
Publisher : STIE KASIH BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/studiaekonomika.v24i1.400

Abstract

Kajian literatur sistematis ini mengeksplorasi kewirausahaan digital sebagai mekanisme strategis dalam mendorong inovasi layanan di era ekonomi digital. Berdasarkan analisis terhadap sumber-sumber akademik terkini, studi ini mengidentifikasi tiga tema utama: digitalisasi proses nilai layanan, munculnya model bisnis berbasis platform, dan integrasi teknologi cerdas seperti kecerdasan buatan (AI) dan analitik big data. Temuan menunjukkan bagaimana wirausahawan digital membentuk ulang pengalaman layanan melalui pemanfaatan teknologi, kolaborasi dalam ekosistem, dan personalisasi berbasis data. Kajian ini juga membandingkan delapan studi empiris sebelumnya untuk mengungkap kesamaan pandangan terkait peran kapabilitas digital, orientasi inovasi, dan strategi adaptif dalam meningkatkan inovasi layanan. Meskipun memberikan kontribusi konseptual, penelitian ini memiliki keterbatasan dalam ruang lingkup, konteks sektoral, dan kedalaman empiris. Rekomendasi penelitian lanjutan mencakup studi kualitatif mendalam dan analisis lintas sektor atas dampak kewirausahaan digital terhadap ekosistem layanan
Entrepreneurs as Pragmatic Experimenters: A Literature Review on Causal Inference, Feedback Interpretation, and Heuristic Adaptation in Uncertain Environments Dessy Marhandrie
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 3 No. 1 (2026): January: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v3i1.401

Abstract

This literature review explores how entrepreneurs act as pragmatic experimenters when navigating uncertainty, focusing on three interrelated cognitive processes: causal inference, feedback interpretation, and heuristic adaptation. Drawing on recent empirical and theoretical studies, the review synthesizes how entrepreneurs learn through iterative experimentation, adjust mental models based on ambiguous feedback, and develop heuristics to guide decision-making in unpredictable environments. The findings suggest that entrepreneurial success is often linked to adaptive learning strategies rather than predictive accuracy. This research contributes to a deeper understanding of bounded rationality and cognitive flexibility in entrepreneurial contexts, offering insights for future inquiry into how entrepreneurs balance action and learning under uncertainty.
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