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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Bulletin of Information Technology (BIT)
Donny Sanjaya
Politeknik Negeri Medan, Medan
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pemanfaatan Google Bisnis dan Media Sosial untuk Optimalisasi Promosi dan Pencatatan Usaha Mikro Ismael Ismael; Donny Sanjaya; Aulia Rahman Dalimunthe; Nugroho Syahputra; Cut Try Utari
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2026): April 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i4.2788

Abstract

Digital transformation has become a crucial strategy for enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs), particularly in rural areas. Bengkel Las Siti Hajar, a micro-enterprise located in Sunggal District, Deli Serdang Regency, faces several challenges in business management, including conventional promotion methods, limited digital branding, and manual bookkeeping practices that reduce efficiency and accuracy. This Community Partnership Service Program (PKM) aims to strengthen the partner’s capacity to utilize simple digital technologies to support business promotion, financial record-keeping, and daily operations. The implementation methods included initial observations and interviews to identify the partner’s needs, training on the utilization of Google Business as a location-based promotional platform, assistance in creating promotional content through Instagram, and training on digital bookkeeping using Microsoft Excel-based applications. The results of the PKM implementation indicate a significant improvement in business performance, with an increase in monthly revenue of approximately 30%, a growth in regular customers from 8–10 to 15–20 individuals, and the development of a digital business portfolio that supports sustainable promotion. Furthermore, the partner demonstrated improved knowledge and skills in managing the business more professionally and systematically. Therefore, this community service activity confirms that the application of simple digital technologies can generate substantial positive impacts on the development, professionalism, and competitiveness of rural micro-enterprises.
Sistem Pendukung Keputusan Pemilihan Staf Keamanan Terbaik Hotel Menggunakan Metode SMARTER Surizar Rahmi Danur; Nirwan Sinuhaji; Alyiza Dwi Ningtyas; Donny Sanjaya
Bulletin of Information Technology (BIT) Vol 6 No 4 (2025): Desember 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bit.v6i4.2423

Abstract

The hotel industry provides accommodations that focus on guest comfort and safety. One crucial aspect of maintaining hotel security is selecting qualified security staff. However, the hotel faces challenges due to a lack of prior security staff selection. This results in difficulties in establishing clear selection criteria, resulting in an inefficient and unprofessional selection process. To address this issue, a decision support system (DSS) is required. This system will assist in data management, value calculation, and the generation of informed decisions. With a DSS, decision-making becomes easier, faster, and more accurate. This will increase efficiency, professionalism, and reliability in the security staff selection process. Furthermore, the best security staff will be given incentives for a period as a reward for the quality of their work. Implementing a DSS allows the selection of the best security staff based on predetermined criteria. The SMARTER (Simple Multi-Attribute Rating Technique Exploiting Ranks) method can be used as a tool in a DSS to select the best security staff. Using the SMARTER method can solve the problem of selecting the best security staff. Aripin, with a score of 0.87, was selected as the best security staff. This will help the hotel maintain guest trust, provide a sense of security and comfort, and build a positive reputation. As a result, it will become more professional in managing hotel security and providing excellent guest service.
Co-Authors Alyiza Dwi Ningtyas Aulia Rahman Dalimunthe Cut Try Utari Ismael Ismael Nirwan Sinuhaji Nugroho Syahputra Surizar Rahmi Danur