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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Sharia Economic and Management Business Journal (SEMBJ)
I Wayan Suarjana
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Other

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PEMBERDAYAAN DESA WISATA MELALUI PEMASARAN DIGITAL DAN STRATEGI PERHITUNGAN HARGA Luh Diah Citra Resmi Cahyadi; Rai Gina Artaningrum; Eka Putri Suryantari; I Wayan Suarjana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51669

Abstract

Kegiatan Progran Kemitraan Masyarakat (PKM) ini bekerjasama dengan Jaringan Ekowisata Desa (JED) yang menaungi 10 desa wisata di Bali. Kegiatan PKM berfokus pada peningkatan kapasiras pemasaran digital dan keuangan bagi pengelola desa wisata. Dua permasalahan utama yang dihadapi mitra adalah belum adanya sistem penetapan harga yang terstruktur dan terbatasnya kemampuan dalam mengelola pemasaran digital secara efektif.Melalui program ini, tim melakukan serangkaian kegiatan yang mencakup sosialisasi, pelatihan akuntansi dasar untuk penentuan harga pokok produksi (HPP), serta pelatihan pemasaran digital dengan fokus pada pengelolaan media sosial dan penyusunan konten.Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap prinsip penetapan harga yang adil dan berbasis biaya riil, serta kemampuan mengelola media sosial dengan lebih profesional dan konsisten sesuai citra JED.Program ini juga berkontribusi dalam penguatan kelembagaan desa wisata melalui penerapan sistem pencatatan keuangan sederhana, perencanaan konten promosi yang terjadwal, serta terbentuknya kesadaran akan pentingnya literasi digital dan keuangan dalam pengembangan pariwisata berkelanjutan.
Ethnomethodological Study of The Disclosure of Good Government In Cingkreman Practices Eka Putri Suryantari; Diah Citra Resmi Cahyadi; I Wayan Suarjana
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2031

Abstract

Background: This study aims to reveal the existence of good governance practiced in cingkreman, namely the practice of family financial planning based on social values, cultural life and religious activities of Hindus carried out by community groups in a community based on group beliefs and agreements. Method: This research is a qualitative study using an interpretive paradigm and an ethnomethodological approach. Data collection was conducted through observation, in-depth interviews, and documentation. Data analysis was then carried out using Garfinkel Analysis. Results: The results of this study successfully revealed the existence of good governance in Sekaa Cingkreman. The findings of this study provide an overview that the good governance implemented in Sekaa Cingkreman is a crucial foundation for realizing the sustainability of an informal organization formed from shared interests and social agreements, namely conducting financial planning to meet the needs of implementing religious and cultural activities. Conclusion: This research provides theoretical implications and enriches the study of good governance and plays a role in the sustainability of the cingkreman practice as a culture-based financial planning practice. Therefore, it can be used in future scientific studies in culturally-based financial planning research and research on good governance. The novelty of this research is that it reveals the application of good governance in a culture-based financial planning practice carried out by parties who are members of the Sekaa Cingkreman
Co-Authors Diah Citra Resmi Cahyadi Eka Putri Suryantari Luh Diah Citra Resmi Cahyadi Rai Gina Artaningrum