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All Journal Journal of Sustainable Tourism and Entrepreneurship Studi Akuntansi, Keuangan, dan Manajemen
Aris Budiono
Universitas Asa Indonesia, Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Impact of Tourist Attractions on Word of Mouth: A Case Study of Fort Marlborough, Bengkulu Hariani Tarigan; Rindika Pramadanti; Aris Budiono
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.3862

Abstract

Purpose: This study aims to determine the influence of tourist attractions on word-of-mouth (WOM), specifically in terms of the decision to visit and visitor satisfaction at Fort Marlborough. Research Methodology: This research employs a quantitative method, with data collection conducted in May 2025 at Fort Marlborough in Bengkulu Province. The respondents were visitors to Fort Marlborough, with a sample size of 130 people selected using accidental sampling techniques. A Likert scale was used as the primary measurement tool. Path Analysis was applied to evaluate the proposed hypothesis, allowing for the assessment of both direct and indirect relationships. This analysis was performed using SmartPLS 3 software. Results: Direct influence, tourist attraction affects the three bound variables, namely, the decision to visit, visitor satisfaction, and word of mouth. In terms of indirect influences, tourist attractions affect word of mouth through the decision to visit and the satisfaction of visitors to Fort Marlborough. Conclusions: This study shows that tourist attractions significantly influence visiting decisions, satisfaction, and word-of-mouth at Fort Marlborough. It highlights the mediating roles of visit decisions and satisfaction, offering insights for destination managers to enhance attraction quality and visitor experience. Limitations: This study is limited to a single historical destination (Fort Marlborough) with a small sample size (130 respondents) and a cross-sectional design, which may limit generalizability. In addition, only four variables were examined, excluding other potential factors. Contributions: This study contributes to the tourism and marketing disciplines by empirically demonstrating how tourist attractions influence word of mouth through visiting decisions and visitor satisfaction in the context of historical tourism in Indonesia. Practically, the findings provide guidance for heritage destination managers and local governments to enhance the visitor experience and strengthen word-of-mouth promotion.
Performance Variable: Influenced by Training, Organizational Culture, and Motivation Aris Budiono; Achmad Husen; Suparno Suparno
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3967

Abstract

Purpose: This study investigates the impact of training, organizational culture, and motivation on employee performance in a service company, focusing on both their direct and indirect relationships and strategies for improvement. The research utilizes a quantitative survey and multiple linear regression analysis. Research methodology: This research seeks to examine the influence of training, organizational culture, and motivation on employee performance within a service company. This study also examines the direct and indirect relationship between these variables in improving employee performance. Results: The study results indicate that training, organizational culture, and motivation significantly affect employee performance, both simultaneously and partially. Conclusions: Investing is not as complicated as it may seem, and with careful planning, housewives can easily contribute to their family's financial well-being through strategic investment choices. Limitations: The F test shows that the regression model meets the model suitability criteria, and simultaneously, the three independent variables affect the dependent variable, partially revealing that organizational culture and motivation affect Performance, but training does not. Contribution: This study contributes to the understanding of how training, organizational culture, and motivation interact to influence employee performance in service companies. It offers practical insights for HR practitioners and management by highlighting that while motivation and culture have a strong direct effect, training alone may require enhancement in design or delivery to be impactful. The findings also support the development of more integrated employee development programs that align organizational values with personal incentives to improve performance outcomes.
Co-Authors Achmad Husen Hariani Tarigan Rindika Pramadanti Suparno Suparno