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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam OPINI: Journal of Communication and Social Science
Silvani Tiara Afrianda
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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SHIFT IN FAMILY VALUES: CHALLENGES AND ADAPTATIONS IN THE MODERN ERA Desi Ayu Fitria Salim; Novia Ardana; Silvani Tiara Afrianda
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/bm07zr84

Abstract

The shift in family values has become an important phenomenon in the social context of the modern era. This study examines the changes in values that occur within families, the challenges they face, and the adaptation strategies employed by families to remain harmonious and functional. In the context of modernization, globalization, and technological advancement, traditional values such as family unity, respect for parents, and clear gender roles are undergoing significant transformations. This research uses a qualitative method with a case study approach on several families in Indonesia. Data were collected through in-depth interviews and participatory observation to gain a comprehensive understanding of the current dynamics of family values. The results of the study show that although many families experience dilemmas in maintaining traditional values, they also demonstrate a high capacity for adaptation by integrating new values relevant to the modern context
Implementation of Communication Strategies by Traditional Market Traders Based on Islamic Broadcasting Values to Enhance Interaction with Buyers Silvani Tiara Afrianda; Abdul Rasyid
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.749

Abstract

Effective communication by traditional market traders strengthens social relationships, maintains buyer loyalty, reflects Islamic values, and serves as an adaptive strategy to face challenges from the modern and digital market. This study aims to analyze the communication strategies of traditional market traders based on Islamic broadcasting values and their influence on socio-economic interaction and buyer loyalty within a socio-cultural context. This research employs a qualitative case study approach with data collection techniques including participatory observation, in-depth interviews, and documentation, analyzed using thematic analysis. The findings indicate that traditional market traders' verbal and nonverbal communication strategies reflect Islamic broadcasting values, strengthen socio-economic relationships, build trust, and enhance buyer loyalty through friendly, ethical, and empathetic approaches. The socio-cultural context plays a crucial role in the communication strategies of traditional market traders, encouraging harmonious cross-cultural adaptation and reinforcing interactions based on Islamic values such as empathy, tolerance, and muamalah ethics (Islamic commercial ethics). Communication strategies grounded in Islamic values, such as friendliness, empathy, and ethics, prove effective in increasing buyer loyalty through emotional bonding, trust, and warm, humane shopping experiences in traditional markets. In conclusion, communication strategies based on Islamic values enhance socio-economic interactions, build loyalty, and adapt culture within multiethnic traditional markets.
Co-Authors Abdul Rasyid Desi Ayu Fitria Salim Novia Ardana