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p-Index From 2021 - 2026
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All Journal Journal of Society Innovation and Development (JSID)
Ahmad Taufiq
Universitas Ahmad Dahlan
Humanities Education Social Sciences

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The Cognitive Cost of Sad Films: Emotional Media and Decision-Making Impairment Ahmad Taufiq
JOURNAL OF SOCIETY INNOVATION AND DEVELOPMENT Vol 3 No 2 (2022): JSID: May 2022
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/jsid.v3i2.228

Abstract

The psychological and cognitive impacts of emotionally powerful films, especially those with melancholic themes, require further scrutiny in an age of pervasive media consumption. This study intends to systematically evaluate the current literature about the influence of sad-themed film consumption on daily decision-making processes. A critical review process was employed to analyse 38 peer-reviewed publications from prestigious journals in psychology, neuroscience, and media studies. The results indicate four principal thematic patterns: (1) emotional carryover effects that disrupt cognitive control, (2) sadness-induced alterations in risk perception and decision-making preferences, (3) media-induced cognitive fatigue after extended exposure, and (4) individual variances in susceptibility influenced by personality traits and emotional regulation abilities. The findings indicate that melancholic films may not only elicit emotional reactions but also subtly diminish cognitive performance, especially in tasks necessitating attention, judgement, and executive function. The research enhances the comprehensive understanding of media influences by connecting emotional and cognitive aspects. It underscores the necessity for enhanced understanding among viewers, educators, and doctors concerning the cognitive ramifications of emotionally charged media. Future study should empirically examine these interactions utilizing ecologically valid and longitudinal methodologies.
Narrative Influence in the Digital Age: How Digital Literature Shapes Consumer Behavior Ahmad Taufiq
JOURNAL OF SOCIETY INNOVATION AND DEVELOPMENT Vol 2 No 2 (2021): JSID: May 2021
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/jsid.v2i2.231

Abstract

In the digital era, literature has transcended conventional print to include interactive, multimodal, and participatory storytelling formats. This change has engendered digital literature, a genre that increasingly converges with consumer culture. Despite the increasing ubiquity of narrative-driven content in digital contexts, the impact of digital literature on consumer behavior remains little examined. This study seeks to analyze the influence of digital literary narratives on customer attitudes, identity, trust, and decision-making. The study utilizes a critical review process to combine findings from peer-reviewed, Scopus-indexed journals in marketing, psychology, and digital humanities. The analysis identifies four principal themes: (1) narrative immersion amplifies emotional engagement and receptiveness to marketing messages; (2) digital literature functions as a symbolic resource for identity formation and lifestyle congruence; (3) narrative coherence and authenticity cultivate trust in digital content; and (4) literary narratives affect consumer decisions via both affective and cognitive processes. These findings indicate that digital literature is not simply a cultural artifact but a tactical medium for consumer persuasion. The research enhances interdisciplinary scholarship by merging literary theory with consumer behavior studies and provides actionable insights for marketers and content providers aiming to captivate consumers through narrative. Future study should empirically validate these conclusions through experimental and longitudinal methodologies.
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