Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Rural Tourism (JoRT)
Lena N. Canet
Bulacan State University, Malolos City, Philippines
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Cultural heritage and traditional medicine: A cartography of healing practices Lena N. Canet
Journal of Rural Tourism Vol. 2 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021269

Abstract

Purpose - This research explores the intersection of cultural heritage and traditional medicine in the Philippines, emphasizing the importance of preserving indigenous healing practices such as Hilot and herbal medicine amid ongoing modernization and the expansion of formal healthcare systems.Methodology/Design/Approach - A mixed-methods approach was employed, combining qualitative interviews with traditional healers and community members, along with quantitative surveys to assess public perception and usage of traditional medicine.Findings - The study reveals that traditional healing practices remain deeply embedded in Filipino communities and are valued for their therapeutic efficacy. However, these practices face increasing threats from shifting societal attitudes and the economic pressures posed by modern healthcare systems. Originality/Value - This research contributes to the discourse on healthcare pluralism by highlighting the cultural and medical value of indigenous healing traditions. It underscores the need for inclusive health policies that integrate traditional knowledge into contemporary medical frameworks, supporting both cultural preservation and public health.
Culinary heritage in practice: Native ingredients and hotel menu innovation Lena N. Canet
Journal of Rural Tourism Vol. 3 No. 2 (2026): July - Desember (In Progress)
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2026.030212080

Abstract

Purpose – This study aims to investigate the diversity of native, endemic, and heirloom ingredients in Central Luzon and to evaluate their acceptance and integration into hotel restaurant menus, particularly in relation to cultural preservation and indigenous food systems.Design/Methodology/Approach – The study adopts an exploratory sequential mixed-method design, combining qualitative exploration of indigenous ingredients and culinary traditions with quantitative assessment of their acceptance in selected hotel restaurants. This approach enables a comprehensive understanding of both cultural significance and practical applicability in the hospitality sector.Findings – The findings reveal that indigenous cuisines remain underrepresented in hotel menus despite their strong presence in local traditions, festivals, and cultural practices. The inclusion of indigenous foods is shown to strengthen cultural identity, foster reconnection among indigenous communities, and promote values of reciprocity and harmony. Additionally, food is recognized not only as sustenance but also as a form of traditional medicine. The study highlights the need for greater integration of these ingredients into contemporary culinary practices.Originality/Value – This study proposes a strategic framework for incorporating native, endemic, and heirloom ingredients into hotel restaurant menus. Its value extends beyond the culinary domain by supporting cultural preservation, economic empowerment, environmental sustainability, culinary innovation, and educational development within the tourism and hospitality industry.
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