Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis
Aldo Johanes Hasudungan
Management of Economics & Business Faculty, Universitas Jenderal Achmad Yani, Jl Terusan Jenderal Sudirman Cimahi, Jawa Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Image, Perceived Product Quality, and Price Perception on Purchase Intention of Eiger Laptop Bags Aldo Johanes Hasudungan; Faizal Fardhani Sigarlaki
Jurnal Administrasi Bisnis Vol 14, No 2 (2025): In Progress
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.83700

Abstract

This research aims to assess the influence of brand image, perceived product quality, and price perception on the purchase intention of Eiger laptop bags in Cimahi City. A quantitative approach was employed in this study, with primary data collected through questionnaires. Data was obtained from 100 respondents using purposive sampling. The gathered data was analyzed utilizing the Statistical Package for the Social Sciences (SPSS), which encompasses validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings indicated that brand image, perceived product quality, and price perception have a positive effect on purchase intention. Specifically, brand image and perceived product quality significantly enhanced purchase intention, while price perception also positively influenced purchase intention, albeit to a lesser extent. The study suggests that to enhance purchase intention for Eiger laptop bags, it is essential to maintain and improve brand image  and product quality
Co-Authors Faizal Fardhani Sigarlaki