Supriyono Supriyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

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PERAN MORNING BRIEFING DALAM MENINGKATKAN KINERJA DAN EFEKTIVITAS KOMUNIKASI INTERNAL KARYAWAN PADA PT. AGRODANA FURURES SURABAYA Asna Noor Fadhilah; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1547

Abstract

Morning briefing is a form of internal communication routinely implemented by companies as a medium for delivering work information, coordination, evaluation, and employee motivation. This study aims to examine in depth the role of morning briefing in improving employee performance and the effectiveness of internal communication at PT. Agrodana Futures Surabaya. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with management and employees, and documentation of company activities. The results indicate that morning briefing plays an important role in aligning employees’ work perceptions, improving work readiness, strengthening team coordination, and fostering open communication between management and employees. A well-structured and consistently implemented morning briefing also contributes to increased work discipline and better understanding of company targets. Therefore, morning briefing can be considered a strategic internal communication practice that supports organizational performance in futures brokerage companies.
PERAN MORNING BRIEFING DALAM MENINGKATKAN KINERJA DAN EFEKTIVITAS KOMUNIKASI INTERNAL KARYAWAN PADA PT. AGRODANA FURURES SURABAYA Asna Noor Fadhilah; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1547

Abstract

Morning briefing is a form of internal communication routinely implemented by companies as a medium for delivering work information, coordination, evaluation, and employee motivation. This study aims to examine in depth the role of morning briefing in improving employee performance and the effectiveness of internal communication at PT. Agrodana Futures Surabaya. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with management and employees, and documentation of company activities. The results indicate that morning briefing plays an important role in aligning employees’ work perceptions, improving work readiness, strengthening team coordination, and fostering open communication between management and employees. A well-structured and consistently implemented morning briefing also contributes to increased work discipline and better understanding of company targets. Therefore, morning briefing can be considered a strategic internal communication practice that supports organizational performance in futures brokerage companies.
DIGITAL BRANDING PT AGRODANA FUTURES DALAM MEMBANGUN CITRA SEBAGAI PENYEDIA LAYANAN PERDAGANGAN BERJANGKA TERPERCAYA: STUDI PADA KONTEN MEDIA SOSIAL Cindy Januaristin Suryani; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1390

Abstract

The futures trading industry in Indonesia faces challenges related to public trust due to high investment risks and illegal brokerage practices. This condition encourages futures brokerage companies to build a credible and trustworthy image, one of which is through a digital branding strategy. This study aims to analyze how PT Agrodana Futures constructs digital branding as a trusted futures trading service provider through social media content. This study uses a qualitative approach with active participation observation, where the researcher is directly involved in the company's digital marketing activities during a certain period. The analysis focuses on the messages, communication style, brand identity consistency, and trust narratives built in the company’s digital content. The results show that PT Agrodana Futures builds its digital branding through the presentation of educational content, data-based market analysis, affirmation of the company's legality, consistency in visual identity and communication across various digital platforms. The narrative of trust is not created through exaggerated promotional claims, but rather through information transparency, the presence of professional analysts, and the highlighting of the company's achievements and awards. The digital branding implemented functions not only as a marketing strategy but also as a means of building public trust in the futures trading industry.
MODEL KONTEN DIGITAL UNTUK MENINGKATKAN MINAT INVESTASI MASYARAKAT AWAM PADA TRADING BERJANGKA Evelina Dewi Mahatvani; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1522

Abstract

The rise of digital platforms has significantly influenced public interest in various forms of investment, particularly futures trading. Many beginners find the terminology and mechanisms of futures trading complex and intimidating, which discourages them from participating. Digital content that is engaging, interactive, and easy to understand can effectively increase awareness and interest among novice investors. Visual elements, step-by-step tutorials, storytelling, and interactive simulations provide practical learning experiences without real financial risk. This approach not only enhances comprehension but also boosts confidence, enabling individuals to take initial investment steps more readily. The integration of educational and entertaining content, combined with interactive engagement, has proven to be a key factor in motivating public participation in futures trading. Moreover, social media platforms play a vital role in disseminating educational investment content to a wide audience. Consistent and well-structured content that includes real-life examples, risk management strategies, and practical applications helps novice investors perceive the benefits and feasibility of futures trading. The use of simple language, relatable analogies, and interactive elements strengthens understanding and builds trust in digital content. As a result, audiences become more motivated and prepared to engage in investment activities.