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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Manajemen Pendidikan
Siti Aimah
Universitas KH. Mukhtar Syafa’at Banyuwangi, Indonesia
Education

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MODEL GUERILLA MARKETING MUTU DALAM STRATEGI BRANDING KEUNGGULAN KHAS PESANTREN SALAF DALAM MENGHADAPI PERSAINGAN Budi Santoso; Siti Aimah
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1617

Abstract

This study aims to analyze and formulate the Quality Guerilla Marketing Model as a branding strategy for the distinctive advantages of salaf Islamic boarding schools in facing competition with formal educational institutions. This research is motivated by the challenges of salaf Islamic boarding schools in communicating their substantive quality in the midst of the dominance of educational institutions that rely on formal promotion and modernization of the system. The research uses a qualitative approach with the type of case study carried out at the Salafiyah Syafi'iyah Islamic Boarding School Sukorejo Bangorejo Banyuwangi. Data collection techniques include in-depth interviews, participant observations, and documentation studies, while data analysis is carried out using the Miles and Huberman interactive model with data validity checks through triangulation of sources and techniques. The results of the study show that the branding of salaf pesantren is built through substantive qualities that are alive in daily educational practices, strong cultural relations, and the authority of kiai as the main social legitimacy. In addition, pesantren implement selective adaptation to modern technology and systems as a competitiveness strategy without eliminating the identity of the salaf.
ANALISIS KORELASI WORK LIFE BALANCE ISLAMI TERHADAP KUALITAS KEPUTUSAN MANAJERIAL KEPALA MADRASAH TERKAIT MUTU Setio Utomo; Siti Aimah
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v11i1.1648

Abstract

This research is motivated by the importance of Islamic values-based work-life balance in supporting the quality of managerial decision-making by madrasah principals and improving the quality of education. The purpose of this study is to analyze the correlation between Islamic work-life balance and the quality of managerial decisions of madrasah principals and its implications for the quality of madrasah management. This study uses a qualitative approach with a case study research type conducted at MTs Al-Amiriyah Blokagung Banyuwangi. The research data sources consist of primary data obtained from the madrasah principal, vice-principals, and teachers, as well as secondary data in the form of institutional documents, madrasah policies, and supporting archives. Data collection techniques were carried out through in-depth interviews, participant observation, and documentation studies. Data analysis was carried out through the stages of data reduction, data presentation, and thematic conclusion drawing, while data validity was checked using source and technique triangulation techniques. The results of the study indicate a positive correlation between Islamic work-life balance and the quality of managerial decisions of madrasah principals. Islamic work-life balance contributes to the emotional stability and clarity of thought of madrasah principals in making strategic decisions.
MODEL GUERILLA MARKETING MUTU DALAM STRATEGI BRANDING KEUNGGULAN KHAS PESANTREN SALAF DALAM MENGHADAPI PERSAINGAN Budi Santoso; Siti Aimah
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1617

Abstract

This study aims to analyze and formulate the Quality Guerilla Marketing Model as a branding strategy for the distinctive advantages of salaf Islamic boarding schools in facing competition with formal educational institutions. This research is motivated by the challenges of salaf Islamic boarding schools in communicating their substantive quality in the midst of the dominance of educational institutions that rely on formal promotion and modernization of the system. The research uses a qualitative approach with the type of case study carried out at the Salafiyah Syafi'iyah Islamic Boarding School Sukorejo Bangorejo Banyuwangi. Data collection techniques include in-depth interviews, participant observations, and documentation studies, while data analysis is carried out using the Miles and Huberman interactive model with data validity checks through triangulation of sources and techniques. The results of the study show that the branding of salaf pesantren is built through substantive qualities that are alive in daily educational practices, strong cultural relations, and the authority of kiai as the main social legitimacy. In addition, pesantren implement selective adaptation to modern technology and systems as a competitiveness strategy without eliminating the identity of the salaf.
Co-Authors Budi Santoso Setio Utomo