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Muhamad Nukha Murtadlo
Universitas Negeri Semarang, Indonesia
Education

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MANAJEMEN HUBUNGAN MASYARAKAT SEKOLAH DALAM PEMBENTUKAN CITRA POSITIF DI SMK TUNAS HARAPAN PATI Amanda Putri Paradilla; Muhamad Nukha Murtadlo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1929

Abstract

This study aims to analyze public relations management in shaping a positive image at SMK Tunas Harapan Pati, which includes planning, implementation, evaluation, and school communication strategies. This study was conducted using a qualitative approach with data collection techniques through interviews, observation, and documentation. The informants in this study consisted of the principal, the vice principal in charge of public relations, and parents of students. The validity of the data was strengthened through source triangulation and method triangulation to ensure that the research results were more accurate and reliable. The results of the study show that public relations management is carried out in a structured manner through programs such as Field Work Practice (PKL), competency tests, human resource development, and partnerships with the business world and industry. The implementation of activities is supported by the use of digital media and direct communication with the community. Evaluations are carried out periodically through the ISO 9001:2015 quality management system as a basis for continuous improvement. This strategy has resulted in increased public trust and high enrollment interest every year.
PENGARUH MOTIVASI KERJA, BEBAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN KOTA SEMARANG Alia Ariyanti; Muhamad Nukha Murtadlo
Jurnal Manajemen Pendidikan Vol. 11 No. 2 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i2.2048

Abstract

This study focuses on analyzing the effects of work motivation, workload, and organizational culture on employee performance. The issue addressed in this study is the indication of declining public satisfaction with services or employee performance, as evidenced by the number of public complaints and the decline in the Public Satisfaction Index (PSI). This research employs a quantitative approach using a causal-associative research design. The population consists of all employees of the Semarang City Education Department, with a saturated sampling technique yielding 120 respondents. Data collection was conducted via a questionnaire using a Likert scale and analyzed using SPSS version 30. The findings of this study indicate that (1) Partially, work motivation has no effect on employee performance, as indicated by a Sig value of 0.165; (2) Partially, workload has a positive and significant effect on employee performance, as indicated by a Sig value of 0.22 (3) Partially, organizational culture has a positive and significant influence, as indicated by a Sig value <0.001; (4) Simultaneously or collectively, the three variables in the study have a positive and significant influence on employee performance, as evidenced by a Sig value <0.001.
Co-Authors Alia Ariyanti Amanda Putri Paradilla