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DYNAMICS OF CONSUMER BEHAVIOR AMONG PIPS UIN JAKARTA STUDENTS IN THE DIGITAL AGE Jihan Nurjanah; Farhah Andriliyani; Aqimul Furqon; Rimaysa Ramda; Arif Saefudin
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/9fgwt698

Abstract

This study aims to analyze the dynamics of consumptive behavior among students of the Social Sciences Education Study Program (PIPS) at UIN Jakarta in the digital era. The development of digital technology and social media has changed students' consumption patterns from those originally driven by rational needs to behaviors influenced by emotions and the search for social identity. This study uses a qualitative approach with a case study design, involving 3 active students selected purposively. Data were collected through in-depth interviews, participant observation, and documentation. The results show that most students prefer online shopping because of its ease of access, product variety, and numerous attractive promotions. Social media such as TikTok, Instagram, and Shopee Live play an important role in shaping purchasing interests through digital promotions and the influence of influencers. Psychological factors such as Fear of Missing Out (FOMO) and social pressure from peers also contribute to the emergence of impulsive consumptive behavior. However, some students are beginning to show financial awareness by trying to distinguish between needs and wants and managing their finances more wisely. This study concludes that the consumptive behavior of PIPS UIN Jakarta students in the digital era is a form of adaptation to the influence of technology and digital culture, but it can be controlled through the strengthening of financial literacy. Therefore, universities need to play an active role in instilling digital financial literacy to shape smart, critical, and sustainable consumptive behavior.
STUDENT MOTIVATION TO PARTICIPATE IN THE MARTIAL STUDENT ACTIVITY UNIT: A CASE STUDY OF UKM STUDENT SPORTS FEDERATION (FORSA) UIN JAKARTA Salwa Fadiah Afif; Mayra Angie Zaneta Tiara Nida; Niswa Ibda Sanatin; Naufal Rifky Pradana; Arif Saefudin
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 2 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/zhx4yr78

Abstract

This study aims to analyze the motivation of students participating in martial arts clubs (UKM) under the Student Sports Federation (FORSA) at UIN Syarif Hidayatullah Jakarta. The research employs a descriptive qualitative approach through in-depth interviews with four informants representing various martial arts disciplines. The findings reveal that students’ motivation is predominantly driven by intrinsic factors such as interest, personal satisfaction, and the desire to develop physical and mental abilities. Extrinsic motivations, including social support, peer encouragement, and opportunities for achievement, also reinforce students’ enthusiasm for active participation. Martial arts activities within FORSA offer extensive benefits physically, mentally, and socially—by enhancing fitness, building character, and fostering soft skills such as discipline, leadership, and self-confidence. Overall, FORSA plays a crucial role as a platform for character development and strengthening the identity of resilient, sportsmanlike, and integrity-driven students.