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All Journal Algebra : Jurnal Pendidikan Sosial dan Sains
Ahmad Yudhira
Tjut Nyak Dhien University
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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THE INFLUENCE OF CONSUMER BEHAVIOR AND PURCHASE INTEREST ON SALES VOLUME AT THE PARKIR FASHION CLOTHING STORE Yanto Putra Firman Jaya Hulu; Ahmad Yudhira; Mella Yunita; Khamo Waruwu
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 2 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/bmhh1e61

Abstract

This research is motivated by the increasingly tight competition conditions in the clothing retail business and the low sales volume at the Fashion Parking Clothing Store, which is thought to be influenced by consumer behavior and purchasing interests that tend to change, the jump between product expectations and reality, and suboptimal marketing strategies. The purpose of this study was to determine the Influence of Consumer Behavior and Purchase Intention on Sales Volume at the Parkir Fashion Clothing Store. This research was conducted at the Parkir Fashion Clothing Store located at Jalan Kapten Muslim, Helvetia Tengah, Helvetia District, Medan City, North Sumatra 20117-Indonesia. The population in this study was all consumers who made purchases at the Parkir Fashion clothing store. The sampling method used in this study was a nonprobability sampling technique, resulting in a sample of 96 respondents. This study used primary data collected using a questionnaire. Data analysis methods used data analysis, multiple linear regression, classical assumptions, hypothesis testing, and coefficient of determination tests using SPSS 24 for Windows. The results showed that consumer behavior and purchasing interest partially influenced sales volume at the Parkir Fashion clothing store. Consumer behavior and purchasing interest simultaneously influenced sales volume at the Parkir Fashion clothing store. The coefficient of determination test showed that 54.6% of sales volume factors could be explained by consumer behavior and purchasing interest variables, while the remaining 43.6% was explained by other factors not examined in this study.
THE INFLUENCE OF PRODUCT INNOVATION AND LOCATION ON BUSINESS COMPETITIVENESS ALMADANI JUARA CEMILAN IN PAJUS MARKET Mariyotis Zebua; Ahmad Yudhira; Khamo Waruwu; Mella Yunita
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 2 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/ec473f73

Abstract

This research is motivated by the importance of micro-enterprise competitiveness in facing increasingly fierce competition, particularly for the Almadani Juara Snacks business in Pajus Market. The purpose of this study was to determine the effect of product innovation and location on business competitiveness. This study used a quantitative approach, collecting data through a questionnaire from 100 respondents who were Almadani Juara Snacks consumers, using an accidental sampling technique. Data analysis was performed using multiple linear regression. The results showed that product innovation had a partial significant effect on business competitiveness, with a calculated t-value of 4.804 > t-table 1.660 and a significance value of 0.000 < 0.05. Location also significantly influenced business competitiveness, with a calculated t-value of 3.062 > t-table 1.660 and a significance value of 0.003 < 0.05. Furthermore, product innovation was the most dominant variable influencing business competitiveness compared to location. Simultaneously, product innovation and location significantly influence business competitiveness. The discussion shows that increasing product innovation, such as flavor and packaging variations, along with strategic location selection, can increase consumer interest and maintain business sustainability. The conclusion of this study is that product innovation and location play a crucial role in enhancing the competitiveness of Almadani Juara Cemilan in Pajus Market.
Co-Authors Khamo Waruwu Mariyotis Zebua Mella Yunita Yanto Putra Firman Jaya Hulu