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All Journal International Journal of Advanced Research in Social Studies
Mifthahul Maula
Business Administration Department, Politeknik Nrgeri Sriwijaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Service Quality on Customer Satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang Mifthahul Maula; Esya Alhadi
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17973298

Abstract

This study aims to determine the effect of service quality on consumer satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang. The methodology used in this research is descriptive quantitative. The accidental sampling technique was applied. The participants were consumers at the stall by a total of 100 respondents. Based on the t-test, the value of t-count was higher than t-table (3.860 > 1.984). It means that service quality has a significant effect on consumer satisfaction. While in the calculation of the coefficient of determination, the result obtained was 55%. Cornbach's Alpha value on service quality also showed that it was higher than the crisis value, which was 0.902, and then the variable was declared reliable since exceeded 0.600.
Co-Authors Esya Alhadi