Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Advanced Research in Social Studies
Rahmanda Akilla
politeknik negeri sriwijaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Social Media Digital Marketing Strategies for GNC Regency 2 Housing at PT Gita Nugraha Cipta Palembang ilham sakti; Rahmanda Akilla
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19481662

Abstract

This final research report aims to examine the digital marketing strategies implemented through Instagram by PT Gita Nugraha Cipta Palembang in promoting the GNC Regency 2 housing project. The study adopts a descriptive qualitative approach, with data collected through interviews, documentation, and a review of relevant literature. The findings indicate that the company’s digital marketing strategy has not yet been fully optimized, particularly in terms of social media engagement, content utilization, and the competencies of the digital marketing team. A SWOT analysis reveals that the company’s strengths lie in its strategic location and competitive pricing, while its primary weakness is the suboptimal management of social media platforms. Accordingly, the study recommends several strategic improvements, including enhancing the quality and consistency of digital content, strengthening the capabilities of the digital marketing team, and maximizing the use of social media features to foster closer relationships with potential consumers.
Co-Authors ilham sakti