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Sidiq Purnomo
Universitas KH Mukhtar Syafaat Banyuwangi
Education Mathematics Other

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PERAN BAURAN PEMASARAN PENDIDIKAN ISLAM DALAM MENINGKATKAN CITRA DAN KUALITAS LEMBAGA PENDIDIKAN ISLAM Miftahul Huda; Sidiq Purnomo
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 1 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The main objective of this study is to analyse the role of Islamic education marketing mix in improving the image and quality of educational institutions. This research aims to explore and understand how the elements of the marketing mix (product, price, place, and promotion) can be integrated effectively in the context of Islamic education, as well as its impact on public perception and the quality of education in the institution. This research uses a qualitative method with a case study approach at NU Al Islami Pesanggaran Junior High School to analyse the application of the marketing mix based on Islamic values. Data were obtained through interviews, observation, and document analysis, then analysed thematically. Triangulation and member checking were used to ensure the validity of the data, resulting in an in-depth understanding of the school's marketing strategy.The main conclusion of this study is that NU Al Islami Pesanggaran Junior High School successfully implemented an Islamic values-based marketing mix, utilised effective promotional strategies, and provided quality facilities. This integration enhances the school's image, builds parental trust, and makes it the top choice for people who want a moral and spiritual-based education
STRATEGI PEMASARAN PENDIDIKAN DALAM MENARIK MINAT CALON SISWA DI ERA DIGITAL STUDI KASUS DI SDN 8SUMBERAGUNG Mufasirul Bayani; Sidiq Purnomo
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 1 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to analyse the implementation of digital-based education marketing strategies at SDN 8 Sumberagung and its impact on increasing the interest of prospective students. The method used is qualitative research with a case study approach, which allows researchers to explore in depth the digital marketing practices implemented by the school. Data collection techniques included in-depth interviews with the principal, teachers, parents and alumni, as well as participatory observation of the school's social media activities. Secondary data, such as student enrolment reports and social media visit statistics, were also used to complete the analysis. Data analysis techniques were conducted using thematic analysis to identify patterns and main themes that emerged from the collected data. The results showed that effective use of social media, such as Facebook and Instagram, has increased the school's visibility, strengthened relationships with parents, and increased the number of new registrants by almost 30%. Attractive visual content also proved to be effective in increasing community engagement and expanding the school's promotional reach. Overall, the social media-based digital marketing strategy at SDN 8 Sumberagung has successfully improved the school's image and attracted more new applicants.
Co-Authors Miftahul Huda Mufasirul Bayani