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All Journal Jurnal Pendidikan dan Keguruan
Vina Gabriella Saragih
Program Studi Pendidikan Tata Boga, Fakultas Teknik, Universitas Negeri Medan
Education Mathematics Other

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DAMPAK MATA KULIAH PENDIDIKAN KONSUMEN TERHADAP PERUBAHAN PERILAKU BELANJA MAHASISWA Febriwimayani Nasution; Vina Gabriella Saragih
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 10 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The evolving digital consumption landscape and increasing consumptive patterns among university students necessitate comprehensive consumer literacy. This study aims to analyze the impact of Consumer Education courses on changes in student shopping behavior. Employing a quantitative method with quasi-experimental design, the research involved 120 students divided into experimental (course participants) and control groups. Data were collected through structured questionnaires measuring four dimensions of shopping behavior: purchase rationality, consumer rights awareness, product evaluation capability, and financial management. Results indicate significant differences (p<0.05) between experimental and control groups across all shopping behavior dimensions following the learning intervention. Students who participated in the Consumer Education course demonstrated an average increase of 32% in purchase rationality, 45% in consumer rights awareness, 38% in product evaluation capability, and 41% in financial management. These findings confirm that formal consumer education plays a crucial role in fostering wiser and more responsible shopping behavior in the digital era.
PENGARUH PENDIDIKAN KONSUMEN TERHADAP PERILAKU KONSUMSI MAHASISWA Nadila Aulia Rahmi; Vina Gabriella Saragih
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 10 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze the influence of consumer education on student consumption behavior in higher education institutions. The phenomenon of increasing consumerism among students serves as the background for the importance of consumer education as an effort to shape rational and responsible consumption behavior. This study employs a quantitative approach with a survey method involving 250 students from various faculties. Data analysis uses multiple linear regression to measure the influence of consumer education variables including product knowledge, price awareness, evaluation capability, and financial literacy on consumption behavior. The results indicate that consumer education has a significant positive effect on student consumption behavior with a coefficient of determination (R²) of 0.687 (68.7%). Financial literacy variable has the most dominant influence (β=0.412, p<0.001), followed by price awareness (β=0.298, p<0.001), evaluation capability (β=0.267, p<0.01), and product knowledge (β=0.189, p<0.05). This research concludes that comprehensive consumer education can shape more rational, efficient, and sustainable consumption behavior among students.
Co-Authors Febriwimayani Nasution Nadila Aulia Rahmi