Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal Jurnal Kajian Bali
Kadek Wiweka
Sahid Polytechnic, Indonesia & Université Angers, France
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Unveiling Ayam Betutu: Exploring the Rich Heritage and Tourist Experiences of Bali’s Iconic Culinary Delight on TripAdvisor Suci Sandi Wachyuni; Felix Wuryo Handono; Amarjiva Lochan; Kadek Wiweka
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p12

Abstract

This study conducts a sentiment analysis of customer reviews for Ayam Betutu Khas Gilimanuk Cabang Tuban on TripAdvisor, a leading platform for culinary and tourism references, to assess consumer perceptions in the digital era. While prior research has explored online reviews in the restaurant industry, few focus on heritage culinary establishments, leaving a gap this study addresses by analysing 421 reviews (2012–2024) across variables such as rating, comment, and region. Using RStudio, the data underwent text preprocessing (tokenisation, case-folding, stopword removal), sentiment labelling (positive, neutral, negative), and lexicon-based analysis, supplemented by word clouds and temporal trend evaluation. Findings reveal predominantly positive sentiment towards the restaurant’s signature Balinese ayam betutu, though areas like service, cleanliness, and ambience require improvement. Theoretically, the study highlights that product quality alone cannot sustain positive sentiment without complementary service excellence, while practical implications offer actionable strategies for heritage restaurants and regional gastronomy development, bridging digital analytics with culinary heritage preservation.
Co-Authors Amarjiva Lochan Felix Wuryo Handono Suci Sandi Wachyuni