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All Journal Jurnal Studi Akuntansi Pajak Keuangan
Putri Anjani
Universitas Terbuka
Economics, Econometrics & Finance

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ANALISIS MARGIN KONTRIBUSI SEBAGAI PERENCANAAN PENJUALAN PT.SIANTAR TOP TBK, Putri Anjani
Jurnal Studi Akuntansi Pajak Keuangan Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jusapak.v2i2.337

Abstract

The study aims to investigate the role and significance of contribution margin analysis in the context of Siantar Top Tbk's sales planning. The results of the research show that contribution marginal analysis has become a powerful instrument in helping the management of Pt. Siantar top tbk in optimizing sales strategy. By understanding the relative contribution of each product or service, management can allocate resources efficiently, increase focus on the most profitable products, and identify areas where operational efficiency can be improved. The findings of this research make important contributions to the cost management and sales planning literature, as well as provide practical insights for corporate management in the face of complex market challenges.
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