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All Journal Jurnal Studi Akuntansi Pajak Keuangan IJEMA
Fachrul A Siregar
Universitas Battuta
Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI UNDERPRICING SAHAM PADA SAAT IPO DI BURSA EFEK INDONESIA Fachrul A Siregar
Jurnal Studi Akuntansi Pajak Keuangan Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jusapak.v2i3.447

Abstract

The problem that often arises from IPOs is when there is underpricing, which shows that the actual stock price at the initial time is relatively lower than when traded on the secondary market, therefore examining the factors that affect underpricing at the time of the IPO. The formulation in this study is the occurrence of underpricing, which shows that the actual stock price at the initial time is relatively lower than when traded on the secondary market. The purpose of this study is to analyze Return On Assets, Financial Leverage, Underwriter Reputation, Auditor Reputation, Company Size on Underpricing at the time of Initial Public Offering on the Indonesia Stock Exchange. The type of research used is causal associative research with quantitative research methods with data obtained through Eviews software with a significance level of 5%. The results obtained are Return On Assets, and Underwriter's Reputation have a significant positive effect on underpricing, while Financial Leverage, Auditor's Reputation, and Company Size have a significant negative effect on underpricing. The results of this study also indicate that the activity of strengthening the total assets owned is part of a strategy to reduce the impact of stock underpricing at the time of the IPO.
Pengaruh Konten Marketing dan Branding Produk Terhadap Keputusan Pembelian Produk Sun Thai Tea di Stabat Tufiqurrahman; Fachrul A Siregar
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 2 (2025): IJEMA - Februari 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh ulasan pelanggan onlined dan Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana konten marketing dan iklan produk berdampak pada keputusan konsumen untuk membeli produk Sun Thai Tea di Stabat. Penelitian ini menggunakan pendekatan kuantitatif dan melakukan survei terhadap 110 responden yang dipilih melalui teknik purposive sampling. Hasilnya menunjukkan bahwa branding produk memiliki efek yang signifikan terhadap keputusan konsumen untuk membeli produk tersebut. Studi ini meningkatkan pemahaman teoretis tentang peran branding dalam strategi pemasaran digital dan memberikan informasi praktis tentang cara perusahaan dalam industri minuman dapat meningkatkan daya saing. Kedepan, penelitian lebih lanjut disarankan untuk menyelidiki variabilitas tambahan yang dapat memengaruhi keputusan pembelian. Kata Kunci: Konten Marketing, Branding Produk, Keputusan Pembelian Abstract This study aims to analyze the influence of online customer reviews and Thepurpose of this study is to evaluate how content marketing and product advertising impact consumer decisions to buy Sun Thai Tea products in the Stabat area. This study used a quantitative approach and conducted a survey of 110 respondents selected through purposive sampling technique. The results show that product branding has a significant effect on consumers decision to purchase the product. This study enhances the theoretical understanding of the role of branding in digital marketing strategies and provides practical information on how companies in the beverage industry can improve competitiveness. In the future, further research is recommended to investigate additional variability that may influence purchasing decisions. Keywords: Marketing Content, Product Branding, Purchasing Decisions
Co-Authors Tufiqurrahman