Didit Widiatmoko Soewardikoen
Master of Design, Faculty of Creative Industries, Telkom University, Bandung, Indonesia

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COMMUNICATING URBAN HERITAGE THROUGH SOCIAL MEDIA IN TEGAL CITY Hanifah Septianingrum; Didit Widiatmoko Soewardikoen; Agustinus Nur Arief Hapsoro
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Urban heritage plays an important role in shaping city identity and collective memory. In the digital era, social media has become a key platform for communicating cultural values and representing urban heritage to the public. This study examines how urban heritage is communicated through official social media accounts of Tegal City and explores audience preferences toward heritage-related digital content. Using a mixed qualitative approach, this research combines content analysis of social media posts with a survey of 104 respondents to identify dominant communication patterns, content types, and audience expectations. The findings indicate that social media communication in Tegal City is predominantly informational and promotional, with limited use of historical narratives and heritage-based storytelling. Meanwhile, audience preferences show a strong interest in clear narratives, consistent visual identity, and content that highlights historical and cultural values. The gap between current communication practices and audience expectations suggests that urban heritage has not yet been optimally positioned as a core element of the city’s digital representation. This study contributes to cultural and social science discussions by highlighting the role of social media in shaping public perceptions of urban heritage and city identity, particularly in medium-sized cities. The results underscore the importance of aligning digital communication practices with audience preferences to strengthen heritage-based urban representation.
OPTIMISING THE FUNCTIONALITY OF THE BASEMENT PRAYER ROOM AT LAWU PLAZA MADIUN MALL: A REVIEW OF VISITOR SATISFACTION USING A DESIGN THINKING APPROACH Bintang Mahendra Erwandaru; Salsabila Zashika Rizki; Didit Widiatmoko Soewardikoen; Ahmad Sidiq; Ghifari Aqsha Syuhada
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 6 (2025): JUNE
Publisher : Adisam Publisher

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This study investigated visitor satisfaction and design difficulties at the Basement Prayer Room of Mall Lawu Plaza, Madiun City. A Prayer Room on the mall's ground floor signifies incorporating religious components into the corporate environment, showcasing the mall's capacity to blend traditional religious activities with a contemporary setting. This project intends to make substantial theoretical and practical advancements by thoroughly examining visitor requirements in unconventional prayer environments. This research method is a form of Design thinking research, which is the primary approach. The study’s findings indicated that observations and interviews identified several obstacles impacting the visitor experience, such as spatial limitations, privacy concerns, insufficient illumination, and ventilation issues. The proposed remedies, rooted in Design Thinking principles, consist of recommendations for artificial ventilation, alteration of wall materials, enlargement of prayer spaces, extra storage, and potential relocation of the mall. The solutions focus on enhancing the prayer space's comfort, inclusivity, and functionality by following human-centred design principles. This study highlights the requirement to incorporate human requirements and experiences into the Design of places of worship in modern metropolitan settings.