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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) International Journal of Social and Education (INJOSEDU)
Sunggoro Trirahardjo
Universitas Padjadjaran, Indonesia
Religion Humanities Social Sciences

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ECO-GUILT AS A PSYCHOLOGICAL PREDICTOR OF SUSTAINABLE CONSUMER BEHAVIOR: EVIDENCE FROM GENERATION Z Julian Amriwijaya; Sunggoro Trirahardjo
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

The increasing urgency of environmental degradation has intensified scholarly attention toward psychological factors that influence sustainable consumer behavior, particularly among Generation Z. This generation is widely recognized for its heightened environmental awareness, digital literacy, and sensitivity to social and ecological issues. One psychological construct that has gained prominence in this context is eco-guilt, defined as a feeling of moral discomfort arising from environmentally harmful consumption practices. This study aims to examine eco-guilt as a psychological predictor of sustainable consumer behavior among Generation Z through a systematic literature review. Using a qualitative literature review approach, this research synthesizes findings from peer-reviewed journal articles, books, and reputable conference proceedings published over the last decade. The analysis focuses on conceptual frameworks, empirical evidence, and theoretical models that explain the relationship between eco-guilt and pro-environmental consumption behaviors, such as green purchasing, waste reduction, and responsible product usage. The results of the review indicate that eco-guilt plays a significant role in motivating sustainable consumption by enhancing moral awareness, perceived personal responsibility, and behavioral intentions. Furthermore, the literature suggests that eco-guilt often interacts with other psychological variables, including environmental concern, social norms, and environmental identity, in shaping consumer decisions. This study contributes to the existing literature by providing a comprehensive synthesis of eco-guilt as an emotional driver of sustainability-oriented behavior among Generation Z and offers theoretical and practical implications for policymakers, educators, and marketers seeking to promote sustainable consumption patterns.
ECO-ANXIETY AND PRO-ENVIRONMENTAL BEHAVIOR: A DOUBLE-EDGED SWORD? Julian Amriwijaya; Sunggoro Trirahardjo
INJOSEDU: International Journal of Social and Education Vol. 2 No. 7 (2025)
Publisher : Adisam Publisher

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The increasingly apparent phenomenon of global climate change has given rise to significant psychological responses among the public, one of which is eco-anxiety. This study aims to examine the relationship between eco-anxiety and pro-environmental behavior through a literature review approach. This study analyzes various empirical and theoretical findings that address whether eco-anxiety acts as a driver of ecological action or inhibits it due to its excessive emotional impact. The results indicate that eco-anxiety has a dual role: on the one hand, it can encourage individuals to engage in concrete actions for environmental sustainability; on the other hand, if not managed properly, this anxiety can lead to feelings of hopelessness and inactivity. This study concludes that constructively managing eco-anxiety is crucial to transform it into positive motivation supporting environmentally friendly behavior. Furthermore, educational and psychological interventions are needed that can frame ecological anxiety as a form of concern, rather than a paralyzing fear.
Co-Authors Julian Amriwijaya