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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
I Wayan Santika
Faculty of Economics and Business, Udayana University
Religion Humanities Economics, Econometrics & Finance Social Sciences

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SUPPLY CHAIN ​​MANAGEMENT PERFORMANCE ANALYSIS USING THE SCOR METHOD AT PT. HATTEN BALI TBK: AN EVALUATION AND OPTIMIZATION STUDY I Komang Sudiasa; I Wayan Santika
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 9 (2025): JULY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16927670

Abstract

Supply Chain Management (SCM) involves the integration and coordination of various activities within the supply chain to enhance operational efficiency and customer satisfaction. This study aims to identify the performance and challenges faced by the company, such as demand fluctuations and delivery delays. The research analyzes SCM performance at PT. Hatten Bali Tbk, an alcoholic beverage distributor, using the Supply Chain Operation Reference (SCOR) model based on the attributes of Reliability, Responsiveness, Cost, and Asset Management through a quantitative descriptive approach. Data were collected through interviews and direct observation. The results show that the POF (Perfect Order Fulfillment) metric reached 96.25%, and the OFCT (Order Fulfillment Cycle Time) metric had an average order fulfillment time of 2 days. However, the COGS (Cost of Goods Sold) was relatively high at 54.47%, and the CTCCT (Cash-to-Cash Cycle Time) reached 106 days, indicating a need for improvement in cost efficiency and asset management. This study enhances the company’s understanding of its SCM performance and provides strategic recommendations to improve efficiency and competitiveness in the market..    
THE INFLUENCE OF VIRAL MARKETING ON PURCHASE DECISIONS MODERATED BY CELEBRITY ENDORSERS(A Study on Skintific Consumers in Denpasar City) Ivana Shaina Putridewi; I Wayan Santika
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 2 (2025): AUGUST
Publisher : CV. Adiba Aisha Amira

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Abstract

The trend of using cosmetic and skincare products in Indonesia has increased since the Covid-19 pandemic, in line with the growing public awareness of self-care. Skintific, as a beauty brand, has leveraged viral marketing and celebrity endorsers to promote its products, particularly among the youth. This study aims to analyze the influence of viral marketing on purchase decisions and examine the role of celebrity endorsers as a moderating variable. The research was conducted on Skintific consumers in Denpasar City, with a total sample of 120 respondents determined using purposive sampling. The data analysis technique used was Moderated Regression Analysis (MRA). The results indicate that viral marketing has a positive and significant effect on purchase decisions. Additionally, celebrity endorsers are proven to moderate the relationship between viral marketing and purchase decisions, where the presence of celebrities strengthens the influence of viral marketing in encouraging consumers to make purchases. These findings contribute to the reinforcement of consumer behavior theory and the Uses and Gratifications Theory in the context of digital marketing for beauty products.
Co-Authors I Komang Sudiasa Ivana Shaina Putridewi