Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal Of Human And Education (JAHE) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Santy
STMIK Dharmapala Riau, Indonesia
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYSIS OF THE IMPLEMENTATION OF CONSUMER PROTECTION LAWS IN INDONESIA Santy
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the implementation of consumer protection law in Indonesia by highlighting various aspects that influence its effectiveness. Using a literature study method, this research explores the role of law enforcement, industry and business compliance, and the use of digital technology in an effort to provide optimal protection to consumers. The research results show that the understanding and capacity of law enforcement needs to be improved in order to handle cases fairly and professionally. On the other hand, business actors must maintain their commitment to product regulations and transparency for the sake of consumer safety. Apart from that, digital technology has been proven to have great potential in making it easier for consumers to get information and report violations in real- time. The conclusion of this analysis shows that collaboration between government, society and the private sector is very necessary to create a more modern and efficient consumer protection ecosystem in Indonesia.
The Influence Of Social Media Marketing And Shopee's Brand Image On Purchase Decisions Mediated By Customer Trust Fauzan Azmi; Santy; Muhamad Irfan Florid; Farida Akbarina; Dini Fitriyanthi
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital transformation in e-commerce has fundamentally reshaped consumer behavior, making social media marketing, brand image, and trust critical drivers of purchasing actions. This study investigates the direct and indirect influences of Social Media Marketing and Brand Image on Purchase Decisions, with Customer Trust acting as a mediating variable, focusing on Shopee users. Utilizing a quantitative approach, empirical data were collected through an online structured questionnaire administered to active Shopee consumers who engage with the platform’s social media channels. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement and structural models. The findings reveal that both Social Media Marketing and Brand Image exert a significant positive direct effect on Customer Trust and Purchase Decisions. Furthermore, Customer Trust was confirmed to significantly mediate the relationship between marketing efforts, brand perception, and final purchasing behavior. These empirical results emphasize that while marketing exposure and strong brand identity draw consumer interest, sustainable transaction completion heavily relies on cultivating trust within the digital ecosystem. Practically, the study provides strategic insights for e-commerce platforms to align interactive marketing with rigorous trust-building mechanisms.
Co-Authors Dini Fitriyanthi Farida Akbarina Fauzan Azmi Muhamad Irfan Florid