Muhammad Zul’Asfy Rayhan, Gloria Salsa Br Sembiring, Bunga Nailah Syam, Ermelia Verawaty Hutagalung
UNIMED, Medan, Sumatera Utara, Indonesia

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THE LOW INTEREST OF INDONESIAN PEOPLE TO READ BOOKS Angga Haikal Wahyudi; Muhammad Zul’Asfy Rayhan, Gloria Salsa Br Sembiring, Bunga Nailah Syam, Ermelia Verawaty Hutagalung
International Journal of Teaching and Learning Vol. 2 No. 8 (2025): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

Reading plays a crucial role in the intellectual and cultural development ofindividuals and societies. However, in Indonesia, the interest in reading books remains relatively low. This paper examines the factors contributing to the low reading interest among Indonesians, including socio-economic conditions, educational infrastructure, technological distractions, and cultural perceptions of reading. Data were gathered through surveys and literature reviews to provide a comprehensive understanding of the current state of reading habits in the country. The findings reveal that limited access to books, particularly in rural areas, the prevalence of digital entertainment, and a lack of encouragement from family and educational institutions are among the primary reasons for the low reading interest. Moreover, the study identifies strategies to promote a stronger reading culture, such as increasing public library access, integrating reading habits into school curricula, and utilizing digital platforms to make books more accessible. This research concludes that addressing the multi-faceted issues surrounding reading interest in Indonesia requires collaborative efforts from government, educators, and the community to foster a more literate and informed society.
THE ROLE OF COMMUNICATION IN ENHANCING LEADERSHIP STYLES: CASE STUDIES FROM INDOMARET, ALFAMART, AND SALES TEAMS Angga Haikal Wahyudi; Muhammad Zul’Asfy Rayhan, Gloria Salsa Br Sembiring, Bunga Nailah Syam, Ermelia Verawaty Hutagalung
Jurnal Komunikasi Vol. 2 No. 8 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Effective communication is a cornerstone of successfulleadership, influencing organizational culture, employeemorale, and overall productivity. This journal exploresthe  role  of  communication  in  enhancing  variousleadership  styles,  focusing  on  case  studies  fromIndomaret and Alfamart, two prominent retail chains inIndonesia,  along  with  insights  from  sales  teams.Through qualitative analysis, including interviews andobservations, this study examines how leaders at theseorganizations utilize communication strategies to fostercollaboration,    motivate    employees,    and    navigatechallenges.  The  findings  reveal  that  leaders  whoprioritize    transparent,    inclusive,    and    adaptivecommunication  not  only  enhance  their  leadershipeffectiveness    but    also    cultivate    a    positive    workenvironment    that    drives    team    performance.    Thisresearch  contributes  to  the  understanding  of  thedynamic    interplay    between    communication    andleadership,  offering  practical  recommendations  forenhancing leadership practices in retail and beyond