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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Journal of Law and Nation
Agus Satory
Fakultas Hukum, Universitas Pakuan Bogor
Economics, Econometrics & Finance

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STUDI KASUS PELANGGARAN HUKUM DALAM STRATEGI PEMASARAN DAN DAMPAKNYA TERHADAP REPUTASI PERUSAHAAN Ikhsan Maulana; Agus Satory
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 4 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This paper investigates legal violations in marketing strategies and their profound impact on corporate reputation. Focusing on the interplay between ethical principles and legal compliance in product quality, pricing, promotion, and target marketing, this study analyzes real-world cases such as Firestone's product defects , American Apparel's controversial advertising, and Nike's ethical claims versus supply chain realities . The study highlights how legal breaches, often stemming from ethical lapses, lead to severe financial penalties and, more critically, to irreparable damage to a company's intangible asset: its reputation. It underscores the critical responsibility of boards and management in ensuring marketing integrity and adherence to legal frameworks, ultimately arguing for a proactive, ethical approach to marketing as a cornerstone of sustainable business success.
JAMINAN KEPASTIAN PERLINDUNGAN HUKUM TERHADAP DRIVER OJEK ONLINE: STUDI KASUS PEMBERITAAN MEDIA NASIONAL DEMONSTRASI AKBAR DRIVER GRAB MEI 2025 Syahruni Aryanti; Agus Satory
JOURNAL OF LAW AND NATION Vol. 4 No. 2 (2025): Journal of Law and Nation
Publisher : INTELIGENSIA MEDIA

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This study analyzes the guarantee of legal certainty and protection for online motorcycle taxi (ojol) drivers in Indonesia through a case study of national media coverage regarding the Mass Demonstration of Grab Drivers in May 2025. A qualitative content analysis method was applied to 58 news articles from Kompas.com, Detik.com, Tempo.co, CNNIndonesia.com, Liputan6.com, Tirto.id, and Kontan.co.id published throughout January-May 2025. Findings reveal that media coverage predominantly reflects the absence of adequate legal certainty for drivers, particularly concerning unfair wages, non-transparent fare algorithms, unilateral termination mechanisms, and weak bargaining power in policy negotiations. Media played a crucial role in elevating this issue to public discourse, prompting government response. However, analysis indicates that existing legal frameworks—especially Law No. 11 of 2020 on Job Creation and its derivative regulations—remain ineffective in ensuring essential protections for gig economy workers. The study concludes that progressive policy reforms are imperative to establish equitable legal certainty and social security guarantees for ojol drivers.
Co-Authors Ikhsan Maulana Syahruni Aryanti