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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Agus Satory
Fakultas Hukum, Universitas Pakuan Bogor
Economics, Econometrics & Finance

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STUDI KASUS PELANGGARAN HUKUM DALAM STRATEGI PEMASARAN DAN DAMPAKNYA TERHADAP REPUTASI PERUSAHAAN Ikhsan Maulana; Agus Satory
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 4 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This paper investigates legal violations in marketing strategies and their profound impact on corporate reputation. Focusing on the interplay between ethical principles and legal compliance in product quality, pricing, promotion, and target marketing, this study analyzes real-world cases such as Firestone's product defects , American Apparel's controversial advertising, and Nike's ethical claims versus supply chain realities . The study highlights how legal breaches, often stemming from ethical lapses, lead to severe financial penalties and, more critically, to irreparable damage to a company's intangible asset: its reputation. It underscores the critical responsibility of boards and management in ensuring marketing integrity and adherence to legal frameworks, ultimately arguing for a proactive, ethical approach to marketing as a cornerstone of sustainable business success.
Co-Authors Ikhsan Maulana