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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)
ABU BAKAR
Program Studi Ekonomi Pembangunan Sekolah Tinggi Ilmu Ekonomi Jambatan Bulan Timika
Economics, Econometrics & Finance

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ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DIALOG KOPI DI KOTA TIMIKA ABU BAKAR; ZAINAL ARIFIN; EMILIANA SENTIA LARATMASE; ROSITA MIRYAM MARSYOM; FEBRIANTI TODING BUA
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 4 No. 1 (2026): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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The development of coffee shop businesses in Timika City is growing rapidly, making competition between businesses increasingly fierce. This condition forces entrepreneurs to better understand the things that influence a person's decision to buy their products. This study aims to analyze the influence of price, product quality, and service quality on consumer purchasing decisions at Dialog Kopi, Timika City. This research uses a quantitative approach with descriptive methods. The data used is primary data obtained from 28 respondents who have purchased products at Dialog Kopi. The analytical methods used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results showed that individually, price and service quality did not have a significant impact on consumer purchasing decisions. However, product quality has a positive and significant effect. Simultaneously, the three variables, namely price, product quality, and service quality, have a significant effect on consumer purchasing decisions. The value of the coefficient of determination shows that these three variables are able to explain 72.8% of purchasing decisions, while the remaining 27.2% is influenced by other variables not analyzed in this study. The research conclusion shows that product quality is the main factor influencing purchasing decisions at Dialog Kopi, so entrepreneurs need to focus on improving and maintaining product quality in order to attract consumers
PEMBUATAN PLANG JALAN DAN PENAMBAHAN PAPAN NAMA GAPURA SEBAGAI UPAYA PENINGKATAN IDENTITAS DAN AKSEBILITAS DI KAMPUNG MANDIRI JAYA ABU BAKAR; Zainal Arifin; Rochmatullah; Aris Siletty
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 10 (2025)
Publisher : CV. ADIBA AISHA AMIRA

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Village Mandiri Jaya is located in Wania District in Mimika regency which faces limited means of identity and information from the public in the form of road signs and gate signboards. This condition causes low accessibility of the community and navigation difficulties for newcomers as well as the weak image of the village as a regional identity. Through the kuliah Kerja Nyata (KKN) program which focuses on community service, STIE Jambatan Bulan Timika students together with the village and local residents carry out activities to make road signs at strategic points and add signage to the Village Gate. The method of activity used is field observation to identify problems, discussion and coordination with the village and the community, training and technical briefing, implementation of mutual cooperation with the village and the community, up to the evaluation and reporting stage. The results of the activity showed an increase in village identity, ease of access, and regularity of space. In addition to producing physical outputs in the form of road signs and gate signage, this program also provides a social impact in the form of increased participation and a sense of community ownership of the environment. This activity proves that collaboration between universities, village parties, and community members can strengthen the identity of the region and become a model for sustainable service.
Co-Authors Aris Siletty EMILIANA SENTIA LARATMASE FEBRIANTI TODING BUA Rochmatullah ROSITA MIRYAM MARSYOM ZAINAL ARIFIN