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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Komang S. M Parwati
Institut Pariwisata dan Bisnis Internasional, Indonesia
Religion Humanities Social Sciences

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EFFECTIVENESS AND IMPORTANT ROLE OF QRIS IN PAYMENT SYSTEMS FOR ENTREPRENEURSHIP MARKETING Muhammad Syahid; Komang S. M Parwati; La Ode Zainudin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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This study aims to examine the effectiveness and important role of QRIS in the payment system and its impact on entrepreneurial marketing strategies. QRIS is a simplified QR code-based payment standard that facilitates digital transactions and facilitates the integration of various payment platforms. This study analyzes how QRIS contributes to increasing customer accessibility, accelerating the transaction process, and expanding market reach for business actors, especially MSMEs. In addition, QRIS allows the collection of transaction data that supports the implementation of more targeted and efficient marketing strategies. The findings show that the use of QRIS also increases customer loyalty through digital promotions such as cashback and discounts, as well as strengthening brand awareness. Overall, this study confirms that QRIS is not only a payment tool, but also a catalyst for entrepreneurial growth in the digital era
THE INFLUENCE OF DIGITAL MARKETING ON TOURISM DESTINATION PROMOTION I Gusti Made Riko Hendrajana; Sri Dewi Wahyundaru; Lucky Mochamad Kharisma; Komang S. M Parwati
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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The purpose of this study is to examine how digital marketing affects tourism destination promotion. In the increasingly developing digital era, traditional marketing has shifted, where digital marketing plays an increasingly important role in attracting tourists and building the image of tourist destinations. The study's findings demonstrate the substantial impact that digital marketing impact on increasing the exposure and reach of tourism destination promotion. Through social media, sponsored advertising, graphic content, and search engine optimization (SEO), tourist destinations are able to reach a wider and more targeted audience. In addition, digital marketing has also been proven to be able to improve the positive image of destinations through user reviews, influencer involvement, and interesting content. The application of technological tools like augmented reality and virtual tours provides a more interactive experience for potential tourists, thereby increasing the attractiveness of the destination. This study's conclusion is that digital marketing is a very effective tool in promoting tourist destinations, both in terms of costs and results obtained. The implementation of the right digital marketing strategy can help tourist destinations increase the number of visits, strengthen their image, and maintain competitiveness in the global tourism market.
Co-Authors I Gusti Made Riko Hendrajana La Ode Zainudin Lucky Mochamad Kharisma Muhammad Syahid Sri Dewi Wahyundaru