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All Journal International Journal of Management, Accounting & Finance INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
I Putu Gde Sukaatmadja
Faculty of Economics and Business, Udayana University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE(Study on Bittersweet by Najla Consumers on ShopeeFood in Denpasar City) Made Githa Prawisanti; I Putu Gde Sukaatmadja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
Publisher : Adisam Publisher

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Abstract

This study aims to explain the influence of price and service quality on purchase decisions mediated by brand image of Bittersweet by Najla on ShopeeFood in Denpasar City. The research was conducted on ShopeeFood users in Denpasar City with a sample size of 108 respondents. The sample was determined using purposive sampling and collected through offline questionnaires. Data were analyzed using SPSS 27. The results of hypothesis testing show that price has a positive and significant effect on purchase decisions. Service quality has a positive but not significant effect on purchase decisions. Price has a positive and significant effect on brand image. Service quality has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase decisions. Price has a positive and significant effect on purchase decisions through the mediation of brand image. Service quality has a positive and significant effect on purchase decisions through the mediation of brand image.
THE ROLE OF CONSUMER ATTITUDE IN MEDIATING THE EFFECT OF PRICE PERCEPTION AND FOOD SAFETY CONCERN ON PURCHASE INTENTION OF HEALTHY FOOD (A Study on Cafe Loka Consumers in Gianyar Regency) Ni Putu Rachel Arisetya Minervani; I Putu Gde Sukaatmadja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2025): AUGUST
Publisher : Adisam Publisher

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The growing trend of a healthy lifestyle has led many people around the world to adopt healthier eating habits. Amidst the increasingly intense competition in the culinary industry, Café Loka has positioned itself as a dining destination offering healthy food as its main menu attraction. This study aims to explain the mediating role of consumer attitude in the relationship between price perception and food safety concern toward purchase intention of healthy food. The research was conducted in Gianyar Regency with a sample of 112 respondents, using questionnaires distributed offline. The sample was selected using purposive sampling. The data were analyzed using path analysis with SPSS 25.0. The results showed that price perception has a negative and significant effect on purchase intention, while food safety concern has a positive and significant effect on purchase intention. Both price perception and food safety concern also have a positive and significant effect on consumer attitude, and consumer attitude positively and significantly affects purchase intention. Moreover, consumer attitude mediates the effect of price perception and food safety concern on purchase intention. The implication of this research is that Café Loka needs to strengthen consumers’ positive perception of pricing and maintain the quality of healthy food offered in order to shape positive consumer attitudes and encourage purchase intention.
Investigating the Mediating Role of Brand Trust and Brand Engagement in the Relationship Between Social Media Marketing and Repurchase Intention: A Case Study of Coffee Shop Nyeduh Kopi I Gede Bagus Dwijaya Dharmanatha; I Gst Ayu Kt. Giantari; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; I Wayan Santika
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i4.336

Abstract

This study investigates the mediating roles of brand trust and brand engagement in the relationship between social media marketing (SMM) and repurchase intention, using Coffee Shop Nyeduh Kopi in Tabanan as a case study. Grounded in the Stimulus-Organism-Response (SOR) model, this research explores how SMM, as an external stimulus, influences brand trust and brand engagement to drive repeat purchases. A quantitative approach was employed, collecting data through an online survey from 170 consumers of Coffee Shop Nyeduh Kopi. Data analysis was conducted using SEM-PLS via SmartPLS 3.0. Results confirm that SMM positively and significantly influences repurchase intention, brand trust, and brand engagement. Furthermore, both brand trust and brand engagement directly and positively affect repurchase intention. Crucially, brand trust and brand engagement were found to partially mediate the relationship between SMM and repurchase intention. These findings highlight the importance of cultivating brand trust and engagement through SMM to foster customer loyalty and repeat purchases.
Co-Authors I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Wayan Santika Made Githa Prawisanti Ni Nyoman Kerti Yasa Ni Putu Rachel Arisetya Minervani