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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Kosasih Kosasih
Universitas Sangga Buana, Bandung-Indonesia
Economics, Econometrics & Finance

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ANALYSIS OF THE IMPACT OF TRAINING AND DEVELOPMENT, JOB SATISFACTION, AND ORGANISATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE Kosasih Kosasih; Nia Widyawati Nur; Ary Kafin Kosasih; Alexandre de Sousa Guterres
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2025): AUGUST
Publisher : Adisam Publisher

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This study aims to describe training and development, job satisfaction, and organisational commitment to employee performance. Employee performance is a crucial factor that determines the success of an organisation. Therefore, understanding the factors that influence it is important in human resource management. The method used in this research is a literature review, by collecting and reviewing various relevant literature, scientific journals, and previous research results. The results of the study show that employee training and development contribute significantly to improving work ability and effectiveness. Meanwhile, job satisfaction affects employee motivation, loyalty and morale. On the other hand, organisational commitment strengthens employees' psychological attachment to the place where they work, thus encouraging optimal performance. In conclusion, the three variables are interrelated and together make an important contribution to improving employee performance. Organisations need to establish an integrated human resource strategy to maximise the potential of employees as the company's main asset.
THE INFLUENCE OF BRAND IMAGE ON CUSTOMER LOYALTY IN THE FASHION INDUSTRY Sukma Aditya; Kosasih Kosasih; Salman Ahmad Yani; Alexandre de Sousa Guterres
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 3 (2025)
Publisher : CV. Adiba Aisha Amira

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This study aims to analyse the influence of brand image on customer loyalty in the fashion industry through a literature review method. The highly competitive fashion industry requires every business actor to build a strong brand image in order to maintain and increase customer loyalty. This study collects and analyses various scientific literature, such as journals, books, and previous research results relevant to the topic. The results of the study indicate that brand image has a significant influence on customer loyalty. A positive brand image can increase customer trust, satisfaction, and emotional attachment, thereby encouraging them to remain loyal and make repeat purchases even when faced with many other brand options. In addition to brand image, other factors such as product quality, price, and marketing strategies also influence customer loyalty; however, brand image remains the primary factor strengthening customers' attachment to fashion brands. Therefore, fashion companies should prioritise strengthening brand image through consistent communication strategies, product innovation, and excellent service to create sustainable customer loyalty.
Co-Authors Alexandre de Sousa Guterres Ary Kafin Kosasih Nia Widyawati Nur Salman Ahmad Yani Sukma Aditya