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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Rio Afrianda
Institut Teknologi PLN, Jakarta, Indonesia

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ECONOMIC ANALYSIS AND FACTORS INFLUENCING CUSTOMER SATISFACTION AND ELECTRICITY PURCHASE DECISIONS IN A CASE STUDY AT PT. PLN IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal; Indra Siswanti; Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 10 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This research aims to explore the factors that impact customer satisfaction and purchasing decisions among PT PLN (Persero) electricity consumers across Indonesia. A sample of 70 consumers was surveyed using a questionnaire to collect data. The analysis utilized linear regression through SPSS Statistics, considering variables such as product, price, distribution channel, promotion, and service quality as independent, intervening, and dependent factors. The study uncovered several significant findings: firstly, both price and service quality play crucial roles in influencing customer satisfaction. Secondly, distribution channels and customer satisfaction notably affect PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Thirdly, collectively, products, prices, distribution channels, promotions, and service quality contribute to customer satisfaction, consequently impacting PT PLN (Persero)'s electricity purchasing decisions across these regions. Particularly noteworthy is the introduction of a novel model depicting the relationship between promotional activities promoting electricity conservation, customer satisfaction, and purchasing decisions. The implications of this research are expected to aid electricity management and industry professionals in enhancing customer satisfaction and guiding PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Furthermore, it could serve as a valuable resource for future research endeavors and corporate decision-making processes.
ECONOMIC ANALYSIS AND FACTORS INFLUENCING CUSTOMER SATISFACTION AND ELECTRICITY PURCHASE DECISIONS IN A CASE STUDY AT PT. PLN IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This research aims to explore the factors that impact customer satisfaction and purchasing decisions among PT PLN (Persero) electricity consumers across Indonesia. A sample of 70 consumers was surveyed using a questionnaire to collect data. The analysis utilized linear regression through SPSS Statistics, considering variables such as product, price, distribution channel, promotion, and service quality as independent, intervening, and dependent factors. The study uncovered several significant findings: firstly, both price and service quality play crucial roles in influencing customer satisfaction. Secondly, distribution channels and customer satisfaction notably affect PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Thirdly, collectively, products, prices, distribution channels, promotions, and service quality contribute to customer satisfaction, consequently impacting PT PLN (Persero)'s electricity purchasing decisions across these regions. Particularly noteworthy is the introduction of a novel model depicting the relationship between promotional activities promoting electricity conservation, customer satisfaction, and purchasing decisions. The implications of this research are expected to aid electricity management and industry professionals in enhancing customer satisfaction and guiding PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Furthermore, it could serve as a valuable resource for future research endeavors and corporate decision-making processes.
IMPLEMENTATION OF STRATEGIC ORGANIZATION CHANGE MANAGEMENT, CLEAN CORPORATE GOVERNANCE, TRANSFORMATIONAL LEADERSHIP IN ELECTRICITY COMPANIES IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This study explores the sustainability trends within Indonesian power companies, particularly their shift towards renewable energy mix. Employing a strategic management perspective, this research investigates the impact of strategic organizational change management, clean corporate governance, and transformational leadership on business performance mediated by the core values of the state-owned enterprise AKHLAK (Adaptive, Collaborative, Competent, Harmonious, Loyal, and Trustworthy). The study conducted at PT PLN Nusantara Power, utilizing a non-experimental quantitative approach. The data were analyzed using Structural Equation Modeling (SEM) with LISREL 8.8. The study revealed that 'organizational strategic change management' and 'clean corporate governance and transformational leadership' had positive but non-statistically significant effects on business performance. How- ever, the Core Values AKHLAK played a significant mediating role between these factors and business perfor- mance. This underscores the importance of these values in shaping sustainability outcomes. The study recommends integrating AKHLAK values to enhance the benefits of strategic management, contributing to discussions on sus- tainable practices during Indonesia's renewable energy transition.
THE IMPACT OF DISRUPTIVE TECHNOLOGY ON THE PERFORMANCE OF ELECTRICITY COMPANIES IN INDONESIA, STRATEGIC MANAGEMENTPERSPECTIVE Rio Afrianda
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The power utility industry is in the midst of transition driven by three global movements; de-carbonisation, de-centralisation and digitalisation. The 4.0 revolution direct the electricity environment is becoming more complex than ever before, with rapidly evolving disruptive technologies. This study is to assess empirically how such disruptive technology affect power utility industry. The three most disruptive technologies have been investigated; solar PV, battery energy storage and smart grid. Based on 336 engineers’ reviews from 118 business unit of Indonesia Electricity State Company, it is found that not all disruptive technology does negatively affect the firm performance. The customer pulls and digitalisation as the antecedents of the disruptive technology have been assessed. Instead of their negative impact, the firms can utilise certain disruptive innovation to be beneficial for their competitive advantages if they know a way to deal with it.
Co-Authors Indra Siswanti Lenny Christina Nawangsari Veithzal Rivai Zainal Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari