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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Putu Saroyini Piartrini
Faculty of Economics and Business, Udayana University, Bali, Indonesia

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THE MEDIATION ROLE OF BRAND IMAGE ON THE INFLUENCE OF PRODUCT QUALITY ON INTENTION TO PURCHASE THE SAMSUNG S24 ULTRA SMARTPHONE(Study of Smartphone Users in Denpasar City) Komang Prasetya Wahyu Nugraha; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Lifestyles and the economy are starting to be driven by mobile applications, making the existence of smartphones increasingly important, causing an increase in demand for various types of communication devices and will result in an increasing number of business actors providing/manufacturing communication equipment, resulting in increased competition in the business world in the telecommunications sector. Samsung is the smartphone most often used in Indonesia. The discovery of a business phenomena was evidenced by a drop in Samsung smartphone product sales and a subsequent absence of consumer buy intents. This research aims to analyze the mediating role of brand image on the influence of product quality on purchase intentions for the Samsung S24 Ultra smartphone in Denpasar City from a Signaling Theory perspective, taking into account brand image. The survey data used was 130 customers using purposive sampling. The results of path, Sobel, and VAF analyzes found that The study found that there was a positive and substantial correlation between product quality and buy intention. Additionally, there was a positive and significant correlation between product quality and brand image, and brand image mediated the effect of product quality on purchase intention. for Samsung S24 Ultra smartphone users in Denpasar City. The results of this research have implications for developing business strategies to pay more attention to product quality and brand image so that they can increase purchasing intentions for the Samsung S24 Ultra smartphone in Denpasar City. It is advised that future studies assess consistency by incorporating price into the conceptual model as a moderator.
THE MEDIATION ROLE OF PERCEIVED QUALITY AND PRICE ON THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE ON PURCHASE INTENTION (Study of Sunscreen Innisfree in Denpasar City) Ketut Ari Satya Utami; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The appeal of beauty products among today's teenagers has encouraged skincare products from various countries to enter the Indonesian market. The beauty products most widely used by Indonesian women are products made in Korea. Sunscreen is the most popular type of skin care in Denpasar City. A business phenomenon was found which was indicated by a decline in sales of Innisfree products and was followed by a lack of purchase intention for Innisfree sunscreen products in Denpasar City. This research aims to predict the influence of country of origin image on Innisfree sunscreen purchase intention from a Signaling Theory perspective, taking into account perceived quality and price. The survey data used in this research was 120 respondents in Denpasar City using a purposive sampling method. The results of path and sobel analysis reveal that country of origin image has a positive and significant effect on purchase intention, country of origin image has a positive and significant effect on perceived quality, country of origin image has a positive and significant effect on price, perceived quality has a positive and significant effect on purchase intention, price has a positive and significant effect on purchase intention, perceived quality positively and significantly mediates the effect of country of origin image on purchase intention, and price positively and significantly mediates the effect of country of origin image on purchase intention of Innisfree sunscreen consumers in Denpasar City. The results of this research provide implications for developing business strategies to pay more attention to purchase intention by considering country of origin image, perceived quality, price. It is recommended that further research test the consistency of the findings by including the luxury brand perception variable in the conceptual model.
THE INFLUENCE OF MERCHANDISE ASSORTMENT, CUSTOMER EXPERIENCE, AND SERVICE QUALITY ON REPURCHASE INTENTIONSOCIOLLA STORE Made Astarani Krisna Putri; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The growth of the beauty industry is increasing in line with the growth of the number of beauty business industries. The high competition between companies involved in the beauty sector has caused competition between cosmetic stores in Bali to be very tight. Sociolla is one of the cosmetic stores in Bali that was established in 2015 with its head office in West Jakarta. This study aims to predict merchandise assortment, customer experience, and service quality from the perspective of The Stimulus-Organism-Response Theory by considering repurchase intention. Based on survey data from 130 Sociolla consumers, the results of multiple regression analysis revealed that merchandise assortment, customer experience, and service quality have a positive effect on the repurchase intention of Sociolla consumers. The implications of this finding recommend that Sociolla management or similar companies pay attention to the factors that cause repurchase intention. Further research is suggested to test the consistency of the findings by including customer satisfaction as a moderator in the conceptual model.
Co-Authors Ketut Ari Satya Utami Komang Prasetya Wahyu Nugraha Made Astarani Krisna Putri