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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Ni Wayan Ekawati
Faculty of Economics and Business, Udayana University
Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND PRODUCT INNOVATION ON PURCHASE DECISIONS(Case Study: Dian’s Rumah Songket and Endek Klungkung Bali) I Made Edi Suryadarma; Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study aims to explore the impact of product quality, service quality, and product innovation on the purchasing decisions of customers at Dian's Rumah Songket and Endek. Employing a quantitative research design with an associative framework, the study focuses on the customers of Dian's Rumah Songket and Endek as its population. A total of 100 respondents participated, selected through a purposive non-probability sampling method. data for this research was gathered using a survey method, which included a questionnaire that addressed various aspects of product quality, service quality, product innovation, and purchasing decisions through multiple statements related to these variables. The findings reveal several significant insights: firstly, product quality has a positive and significant effect on purchasing decisions; secondly, service quality similarly influences purchase decisions positively and significantly; and finally, product innovation also has a noteworthy positive impact on customer purchasing decisions.
THE EFFECT OF BRAND TRUST ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATOR Putu Adi Surya Prayoga; Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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The fashion industry in Indonesia, particularly in Bali, has grown rapidly in recent years, driven by trends influenced by globalization. This development has led to the emergence of various local Balinese fashion brands competing in the market. One of these brands is Karung Jantan. This study aims to examine the mediating role of brand love in the influence of brand trust on brand loyalty among Karung Jantan consumers in Denpasar. The research is grounded in the Theory of Planned Behavior, which posits that individuals’ intentions drive their behavior, influenced by initial motivational factors. The study was conducted in Denpasar using purposive sampling. A total of 100 respondents were surveyed using offline questionnaires. Data were analyzed using path analysis with SPSS 24.0. The results support all hypotheses: brand trust has a positive and significant effect on brand loyalty; brand trust positively and significantly affects brand love; brand love positively and significantly influences brand loyalty; and brand love successfully mediates the relationship between brand trust and brand loyalty.
Co-Authors I Made Edi Suryadarma Putu Adi Surya Prayoga