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Sari Fitri
SEKOLAH TINGGI AGAMA ISLAM NEGERI MANDAILING NATAL (STAIN MADINA)

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PENGARUH IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN(Studi Kasus Mahasiswa Manajemen Bisnis Syariah STAIN Mandailing Natal) Melda Junita Nst; Sari Fitri; Ade Khadijatul Z Hrp
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of impulse buying on purchasing decisions of STAIN Mandailing Natal students. This research was carried out at STAIN Mandailing Natal, Sharia Business Management study program, Jl. Prof. Dr. Andi Hakim Nst STAIN Pidoli Lombang Complex, Panyabungan District, Mandailing Natal Regency. Online impulse buying will occur in consumers who have spontaneous buying behavior which results in low self-control when receiving stimulation from online shopping sites. With the influence of impulse buying, it is hoped that students will not exceed reasonable limits when making online purchases. The purpose of this research is to determine the partial influence of impulse buying on purchasing decisions. The type of research used in this thesis is quantitative descriptive. The sample in this study was 75 respondents. The data collection technique used was observation and questionnaires using Google Form. The analysis method for this research uses validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression tests, partial tests and coefficient of determination tests. All of these tests were carried out using the SPSS version 25 program. Impulse Buying has a partial positive effect on the Purchasing Decisions of STAIN Mandailing Natal students as indicated by a significance value of t of 0.000 < 0.05, an R square value of 0.245, meaning that impulse buying is able to explain the dependent variable or purchasing decisions of 0.245 x 100% = 24.5% while 75 .5% is explained by other variables. Based on the research results, it can be concluded that impulse buying has a positive and significant influence on students' purchasing decisions with a calculated t value > t table (4.867 > 1.669).
PENGARUH SOFT SKILL DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA(Studi Pada Mahasiswa Prodi Manajemen Bisnis Syariah STAIN Mandailing Natal) Niwana Pulungan; Sari Fitri; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students. This research uses a quantitative approach and the population in this study are active students of the Sharia Business Management study program, STAIN Mandailing Natal, class of 2020, where the sample was 41 respondents with a sampling technique using Saturated Sampling with Likert scale measurements. The results of this research show that Soft Skill influence the work readiness STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 2,911 > ttable 1,686 and a significance value of 0,006 < 0,05 and work motivation also influence the work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 4,691 > ttable 1,686 and a significance value of 0,000 < 0,05, and there is an influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a Fvalue of 27,210 > Ftable 3,24 and a Significance value of 0,000< 0,05. The coefficient of determination (R2) is 0,589, which means soft skill and work motivation simultaneously influence work readiness by 58.9%.
PENGARUH ETIKA BISNIS ISLAM TERHADAP KEPUASAN KONSUMEN PADA USAHA AYAM POTONG MUJUR DI DESA SIKARA-KARA 1 KECAMATAN NATALKABUPATEN MANDAILING NATAL Maulana Maulana; Arwin Arwin; Sari Fitri
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 1 (2024): BORJUIS: JOURNAL OF ECONOMY
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This research aims to determine the influence of Islamic business ethics on consumer satisfaction in the Mujur broiler chicken business. This research was carried out at the Mujur broiler chicken business in Sikara-Kara 1 Village, Natal District, Mandailing Natal Regency. This research method used is quantitative by describing the data using numbers. Sampling was carried out using purposive sampling technique. The sample of this research was 100 people using a quantitative approach. Data analysis using the t test obtained a calculated t result of 5.310 and a t table at the 5% significance level of 1.664, so t calculated > t table. This shows that there is an influence of Islamic business ethics on consumer satisfaction in the Mujur broiler business in Sikara-Kara 1 Village, Natal District, Mandailing Natal Regency.
Co-Authors Ade Khadijatul Z Hrp Arwin Arwin Maulana Maulana Melda Junita Nst Niwana Pulungan Rizka Ar Rahmah